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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by author: Howard FienbergReturn
Based in Washington, DC, Howard is the Insights Association's lobbyist for the marketing research and data analytics industry, focusing primarily on consumer privacy and data security, the Telephone Consumer Protection Act (TCPA), tort reform, and the funding and integrity of the decennial Census and the American Community Survey (ACS). Howard has more than two decades of public policy experience. Before the Insights Association, he worked in Congress as senior legislative staffer for then-Representatives Christopher Cox (CA-48) and Cliff Stearns (FL-06). He also served more than four years with a science policy think tank, working to improve the understanding of scientific and social research and methodology among journalists and policymakers. Howard is also co-director of The Census Project, a 900+ member coalition in support of a fair and accurate Census and ACS. He has also served previously on the Board of Directors for the National Institute for Lobbying and Ethics and and the Association of Government Relations Professionals. Howard has an MA International Relations from the University of Essex in England and a BA Honors Political Studies from Trent University in Canada, and has obtained the Certified Association Executive (CAE), Professional Lobbying Certificate (PLC) and the Public Policy Certificate (PPC). When not running advocacy for the Insights Association, Howard enjoys hockey, NFL football, sci-fi and horror movies, playing with his dog, and spending time with family and friends.

Call Monitoring and Recording Notification: Best Practices for Survey, Opinion and Marketing Research

Supervisory monitoring is an essential part of the research process. In order to ensure the proper execution and conduct of interviews, a certain percentage of interviews in all studies are subject to validation and quality control. Researchers also monitor and record for training purposes and to determine that both interviewers and respondents understand the questions being asked.
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Caller Identification: Best Practices for Survey, Opinion and Marketing Researchers

Although existing regulations on caller identification (caller ID) at the state and federal level apply primarily to telemarketers, or to intent involving fraud or other criminal activity, policymakers are considering legislation prohibiting various deceptive caller ID practices and there are existing state laws that prohibit the intent to falsify or misrepresent caller ID information. This could impact researchers that intentionally block or alter their caller identification information.
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