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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by tag: push pollReturn
Fighting for You: April 2022 Legislative and Regulatory Update

Fighting for You: April 2022 Legislative and Regulatory Update

Since our last Fighting for You, the Insights Association has been charging full-steam into debates over consumer privacy and data security at the state, federal and trans-national levels; opposing a new project at the Census Bureau that would compete directly against the insights industry; scrutinizing Congressional legislation and possible Securities and Exchange Commission regulation that could treat research subjects like employees, instead of independent contractors; and advocating against ...
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"Push polls" - Deceptive Advocacy/Persuasion Under the Guise of Legitimate Polling

"Push polls" - Deceptive Advocacy/Persuasion Under the Guise of Legitimate Polling

The insights industry stands opposed to so-called "push polling," which is not polling at all – it is a form of political campaign messaging or negative phone banking fraudulently disguised as polling. While polling can be properly used to test messages, "push polling" is not a test, but rather an effort to communicate those messages by giving that communication the false appearance of polling.
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Alabama political polling sponsorship disclosure requirements advancing (S.B. 96)

Alabama political polling sponsorship disclosure requirements advancing (S.B. 96)

The Alabama Senate passed S.B. 96, which would amend Section 17-5-16 of the Alabama Code to require “any communication via phone bank or other automated telephone dialing service to be conducted” with a “notice at the beginning and ending of the phone call that the communication was a paid political advertisement, clearly identifying the identification of the person, nonprofit corporation, entity, principal campaign committee, or political action committee that paid f...
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CMOR-Authored Bill Passes Louisiana State House and Senate

Louisiana H.B. 1044 – a bill drafted by CMOR – has passed both the State House and Senate with unanimous approval and awaits the signature of Governor Bobby Jindal (R). The proposed law would combat political persuasion calls (also known as ‘political telemarketing’ or ‘push polls’) while protecting legitimate survey and opinion research (including message testing).
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CMOR-Authored Bill Passes, Signed By Louisiana Governor

CMOR-Authored Bill Passes, Signed By Louisiana Governor

Louisiana Act 810 – legislation drafted by CMOR – which had passed both the State House and Senate with unanimous approval was signed yesterday by Governor Bobby Jindal (R). The law will combat political persuasion calls (also known as ‘political telemarketing’ or ‘push polls’) while protecting legitimate survey and opinion research (including message testing).
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