The Learning Channel

3 Hours | $295 - $395

From cold calls to hot leads, initial outreach to leveraging existing clients, this session will add new facets to your approach and sharpen existing skills in each aspect of the sales process. Experts in the consumer insights industry will share what they have learned during their successful careers in the consumer insights industry and what is working best right now.

4 Hours |  $180 - $265

This two-hour session, delivered by Julie Corney, Standards and Compliance Manager at the UK’s Marketing Research Society, provides an overview of the data protection principles and key concepts in the UK Data Protection Act 2018, within the context of the research sector. It enables participants to develop an awareness of the legal framework and context for data protection and to build confidence around their responsibilities.

10 Minutes | Free to members

As it has since it was first published, the IA Code continues to provide essential protections for the insights industry from unwarranted and unwelcome regulation. Time and time again in pointing to the Code and our industry’s commitment to its principles, we have proven that we – as a profession – can effectively self-regulate our practice and thus have avoided overzealous legislators.

5 Hours | $179 - $229

Insights value goes beyond numbers, it’s about the customer. More and more companies across the globe are becoming increasingly customer-centric. This is shining a light on the need for customer insights in all parts of the business.

This is a huge opportunity for insights to grab the torch and shine the light brightly on the insights that matter, the truths that move the dial.

4 Hours |  $450 - $625

This on-demand course equips researchers and professionals with essential influencing skills to build trust, communicate value, and strengthen stakeholder relationships—whether in person or virtually. Through practical tools, emotional intelligence insights, and proven tactics, participants will learn to enhance their personal impact, navigate complex interactions, and drive meaningful business outcomes.

3 Hours | $450 - $625

This advanced course teaches a systematic, repeatable approach to uncovering the key messages hidden in data before the storytelling begins. Through a blend of taught material, case studies, and hands-on exercises, participants will learn practical techniques to analyze information, identify insights, and craft the right story for impactful decision-making.

5 Hours |  $295 - $395

Five targeted sessions to help you prospect smarter, sell more effectively, and grow revenue in today's competitive insights industry. If you're in sales or business development in the market research, consumer insights, or data analytics space, this is the spark you need to ignite a successful finish to the year.

4 Hours |  $295 - $395

This four-part webinar series provides an in-depth look at how market researchers can leverage the top free/open-source AI platforms to boost efficiency and enhance their work. Join industry experts as they break down the capabilities of today’s leading AI platforms and provide insights into selecting the right tools for your research needs.

5.5 Hours | $625 - $450

This on-demand course introduces the fundamentals of Generative AI (GenAI) and its applications in market research and customer experience. Combining theory with over a dozen practical demos, it covers AI concepts, language processing, and hands-on techniques to design surveys, analyze data, and enhance CX. Participants will gain the skills to confidently apply GenAI tools like ChatGPT to generate insights and drive impactful, AI-powered strategies.

60 Minutes |  Free for members

IA’s Virtual Town Halls offer leaders a dynamic forum to share insights, address emerging challenges, and navigate an evolving business landscape. Each quarterly session delivers timely perspectives, practical strategies, and peer-to-peer connection to help members stay informed, engaged, and prepared for what’s ahead.

60 Minutes | Free

The Participant Bill of Rights, developed by the Insights Association in collaboration with industry leaders, defines essential protections and ethical standards for research participants. This initiative prioritizes participant well-being, safeguards data quality, and addresses challenges such as poor experiences and fraud. Led by Kerry Hecht of 10K Humans, it reflects a united industry effort to strengthen trust and preserve the integrity of insights.