Know what's next.

See how we help our members transform data that drives growth.

Better decisions, better world.

The Insights Association empowers more than 30,000 data and insights professionals. Our collective voice fuels growth, strengthens advocacy, and advances careers. Guided by ethics and truth, we bring understanding to an uncertain world. Join us. Know what’s next.

Join IA

Industry leading events. Here's What's next

Charting options, driving growth, shaping outcomes. IA members make a difference.

View All Events

2025 CRC

IA’s largest event is where trailblazing client-side insights leaders and forward-thinking practitioners come together to shape the future of our profession.

Ignite AI

Join us for a day filled with expert-led presentations and case studies, candid panel discussions, and networking with peers who share your desire to optimize the latest GenAI tools.

Ignite Brand

A one-day forum where corporate researchers and brand-side insights leaders can connect with and learn from their peers in an environment that supports candid conversations.

Impact begins with insight. Insight begins with IA.

Press Release: New Brand

We’re excited to share a refreshed brand for the Insights Association — one that reflects not only who we are today, but the future we’re building together as the leading community of data and insights professionals.

2025 CRC

If you’re responsible for driving insights, decision-making, or research strategy within your company, CRC 2025 is an event you can't afford to miss.

US Market & Analytics Report

The U.S. insights and analytics industry showed stable topline growth in 2024, but beneath the surface, deep disparities emerged across and within market segments, according to the newly released Insights Association State of U.S. Insights & Analytics Report

You already know our members

The nation's leading businesses and organizations rely on the Insights Association.

Our Members Join IA

Why should you be a member

Credibility

Our Code of Standards sets the bar on ethical conduct, professionalism, and respect in data collection and analysis.

Advocacy

Protects you in ways you cannot, advocating for your practice and profession all the way to Capitol Hill.

Growth

Membership opens access to a wealth of education, networking, and professional development opportunities.

Become a Member Explore Benefits