The Data Quality Excellence Pledge is a GDQ-led initiative that invites companies in the insights and analytics industry to stand together in pursuit of higher data quality standards. By signing this pledge, your organization joins hundreds worldwide in making a visible, meaningful commitment to:
“The Data Quality Excellence Pledge is more than a symbol — it’s a promise that every organization can make to build trust and drive transparency in every interaction with data.”
Global Data Quality (GDQ) is a cross-association initiative uniting organizations across the insights and analytics industry to raise the bar for data integrity, transparency, and participant protection worldwide. With a collaborative mission, GDQ works to:
Signifies your organization’s alignment with best practices and shared ethical commitments, including:
A compliance mechanism, overseen by GDQ’s participating associations, supports accountability for all signatories.
Specific to Insights Association participation may be directed to:
Whether you are a brand, research agency, sample provider, research platform, data consultancy, or independent, the pledge is for you. Every player in the ecosystem has a role to play in safeguarding the integrity and credibility of research.
Take the first step by completing the acknowledgment form:
Pledge Acknowledgment Form on GDQ Website
A version for brands will be released later this year (2025).
This list will be updated weekly. For a full list of signees globally, visit