Laureates

Laureates

Those who hold the Laureate designation are recognized as outstanding members of the insights community, with distinguished careers marked by meaningful contributions that have advanced the profession.

Recognition

Laureates

Lifetime recognition of distinction in the field

Laureates are nominated by their peers, chosen by IA’s Career & Professional Development Committee, and approved by the IA board. IA Laureates agree to lead by example in the areas of ethics and integrity, serve as mentors to less experienced colleagues and students, and fulfill the role of ambassador for the industry and the Insights Association. Laureates are listed here as a resource to IA members seeking support and guidance..


Class of 2025

Pamela Cusick, Rare Patient Voice

Pam is Senior Vice President at Rare Patient Voice, bringing more than 30 years of research expertise and a passion for patient advocacy to expanding panels and strengthening client services. With a background in public health communications and psychology, she oversees outreach, business development, and panel management to ensure RPV’s continued growth and impact.

Jason Jacobson, Sekisui House

Jason is Senior Director of Consumer Insights at Sekisui House, where he leverages over 20 years of experience in behavioral research to drive brand strategy, customer experience, and product innovation. A thought leader with expertise in neuroscience, behavioral science, and human-centered design, he has guided Fortune 100 companies through cutting-edge methodologies that transform data into actionable insights.

Bianca Pryor, NVIDIA

Bianca Pryor is Director of Data Science for Media & Entertainment at NVIDIA, where she leads a team partnering with streaming platforms to solve big data challenges using AI, machine learning, and computer vision. With previous leadership roles at BET Media Group and across the insights industry, she is also an active member of the Television Academy and Black Women in AI.

Kathryn Topp, Yabble

Kathryn Topp is the Co-Founder and CEO of Yabble, an award-winning insights technology company revolutionizing research with AI-driven products that make data faster, easier, and more impactful. With over 20 years of experience working with global brands like Cadbury, Nestlé, and McDonald’s, she is a recognized innovator passionate about shaping the future of insights.

Sima Vasa, Paradigm Sample

Sima Vasa is the co-founder and a board member of Paradigm Sample, a market research company providing consumer and B2B data, where she also serves as Chief Evangelist Officer. An experienced entrepreneur, Vasa co-founded Paradigm Sample in 2009 and has a background in market research at companies like NPD Group, IBM, and Momentum Market Intelligence. She also founded Infinity Squared Ventures to support emerging market research businesses and hosts the Data Gurus podcast.

Jim Whaley, OvationMR

James Whaley is a seasoned research and business leader with executive experience spanning sales, marketing, and operations across companies such as SPSS, Gazelle Globalization Group, Globalpark USA, and OvationMR. Currently President of Brandeyes, Inc. and active in industry organizations including ESOMAR and the Market Research Institute International, he also serves on the board of the Marketing Research Education Foundation, supporting education and philanthropy initiatives.

Class of 2023

Nancy Brigham, Dynata

Dr. Nancy Brigham is a research methods and strategy expert with experience on both the client and supplier sides of marketing research, including leadership roles at Procter & Gamble, Ipsos, and now Dynata, where she advances best practices in sampling and research-on-research. A frequent speaker and publisher, she serves on NORC’s Expert Advisory Board for the Center for Panel Survey Sciences, has held board roles with SampleCon, and is recognized as an industry thought leader.

Anne Brown, Gazelle Global Research Services

Anne is a founding partner of Gazelle Global Research Services, bringing extensive international data collection, processing, and management expertise to clients across industries. A longtime leader in the market research community, she co-founded G3 Translate, serves on multiple industry boards, and is committed to advancing the profession through her active involvement in associations such as Insights Association, ESOMAR, and MREF.

Okie Emuoyibo, empatiX Consulting

Okie Emuoyibo is an experienced market researcher and data scientist specializing in segmentation, customer experience measurement, and innovation initiatives across financial services, healthcare, and technology. A constant innovator, he leverages quantitative, human-centered approaches to help clients connect diverse data sources and achieve strategic business outcomes.

Susan Fader, FaderFocus

Susan Fader is a qualitative researcher, speaker, and thought leader who helps businesses reframe strategic challenges through her pioneering concepts such as Narrative Economics, Contextual Intelligence, Cognitive Demographics, and the Gamification Mindset. A frequent industry contributor and mentor, she has led global research across 30+ countries and is known for disrupting conventional thinking with innovative approaches to insights.

Michaela Gascon, KJT

Michaela Gascon is President and CEO of KJT, where she has been instrumental since the company’s founding in 2007 in building it into a 60+ person evidence-based consulting firm serving clients across the healthcare sector. With over 15 years of research and business leadership experience, she now oversees strategic projects and operations while leading the company’s senior executive team.

Cynthia Harris, 8:28 Insights

Cynthia Harris is the Founder and Managing Director of 8:28 Insights, a consumer insights and marketing strategy agency specializing in culturally competent qualitative research. With nearly 20 years of experience working with Fortune 500 brands, she is a respected moderator and industry leader, known for uncovering the emotional drivers of consumer behavior and translating them into strategies for growth.

Sarah Kotva, Fieldwork

With over 20 years at Fieldwork, Sarah is a dedicated leader known for her expertise, client service, and problem-solving skills that ensure projects run seamlessly. As Chair of the Business Development Committee and a champion of the #facetofacemrx movement, she advocates for the unique value of in-person research and its critical role in delivering impactful insights.

Karen Krishfield, Consultant

Karen Krishfield is an award-winning consumer insights leader with extensive supplier- and brand-side experience across industries, known for translating research into actionable strategies that drive business impact. Skilled in both qualitative and quantitative methods, she excels at cross-functional collaboration, team leadership, and leveraging emerging technologies.

Julie Kurd, CMB

Julie Kurd is Vice President of Sales & Revenue at Chadwick Martin Bailey (CMB), where she drives focused growth through key account strategy, customer success, and value-based selling. An active industry leader and mentor, she serves on the advisory board of Intuify, contributes to the Insights Association and WIRe, and brings a diverse background from over a decade at Fidelity Investments.

Chuck Miller, DM2

Chuck Miller is a senior insights executive and business owner with deep expertise in digital and online research, having held leadership roles at AOL, Time Warner, and uSamp before founding Digital Marketing & Measurement (DM2). A recognized industry thought leader and pioneer in online research, he holds a U.S. patent for the first survey router and is a frequent speaker, author, and contributor to industry initiatives.

Jerry Thomas, Decision Analyst

Jerry Thomas is the President, CEO, and Chairman of Decision Analyst, a marketing research and consulting firm he founded in 1978 that now serves major corporations worldwide. A longtime industry leader and published author on marketing and innovation, he has also held leadership roles at Kraft-Heinz, Hallmark, and M/A/R/C, and has served on numerous boards including ESOMAR, CASRO, and the Insights Association.

Rob Volpe, Dig Insights

Rob Volpe is CEO of Ignite 360, where he leads a team helping global brands unlock growth through human understanding, and is the author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. A recognized thought leader on empathy in marketing and the workplace, he is a frequent speaker, Market Research Council member, and active contributor to QRCA and the Entrepreneurs Leadership Network.

Class of 2024

Roben Allong, Lightbeam Communications

Roben Allong is the Founder and CEO of Lightbeam Communications, a boutique research and strategy firm recognized for its cultural intelligence and innovative consumer insights. A past President of QRCA and co-founder of its DEI Task Force, she is a sought-after moderator, speaker, and author known for her empathetic curiosity and expertise across industries from beauty to healthcare to tech.

Jill Kushner Bishop, Multilingual Connections

Jill is the Founder of Multilingual Connections, a firm she launched in 2005 to help organizations understand and engage multilingual audiences through research moderation, translation, and localization services. With a PhD in Linguistic Anthropology and prior roles in user research and corporate diversity programs, she brings deep expertise in building connections across languages and cultures.

Crispin Beale, Insight250

Crispin Beale is Group President of Behaviorally, CEO of Insight250, and Senior Strategic Advisor to mTab, with a career spanning leadership roles at Chime Communications, BT, Royal Mail, and Dixons. A Fellow and past Chair of the Market Research Society and longtime ESOMAR Representative, he is also passionate about environmental stewardship, managing a farm in Kent where he has planted tens of thousands of trees.

Kathy Cheng, Nexxt Intelligence

Kathy Cheng is the founder of Nexxt Intelligence, where she developed inca, a Conversational AI platform purpose-built for market research to deliver deeper human understanding at scale. With over 20 years of global experience at firms including Ipsos, Environics, and Nielsen, she brings a unique perspective grounded in both quantitative rigor and qualitative principles.

Lisa Courtade, Organon

Lisa leads insights at Organon, where she built a boundaryless team spanning analytics, decision science, marketing research, forecasting, experience design, and competitive intelligence to address unmet needs in women’s health. Recognized as an innovative disruptor and change agent, she leverages emerging technologies, data, and behavioral science to uncover deep insights and create impactful healthcare solutions.

Amanda Keller-Grill, InnovateMR

Amanda Keller-Grill is SVP of Global Innovation and Product Strategy at InnovateMR, where she drives product development, strategy, and scalable technology-enabled solutions to enhance research efficiency and customer experience. With 15 years in res-tech, she has held leadership roles across operations and product innovation, is a 2x Insights250 Honoree, and is an active industry mentor, presenter, and leader through WIRe and the Insights Association.

Debby Schlesinger-Hellman, Elevare US

Debby Schlesinger-Hellman is a leadership coach and consultant with 40 years of experience building teams, coaching leaders, and driving organizational growth across the U.S. and Europe. A past Chairman of the Insights Association and former executive at Schlesinger Group (now Sago), she has been instrumental in shaping industry standards, strategic planning, and business development while advising start-ups and serving on multiple boards.

Kajoli Tankha. Microsoft

Kajoli leads Microsoft’s Consumer Insight function, overseeing research across AI, subscriptions, gaming, search, devices, and operating systems. With experience on both the client and agency side, she has delivered insights for global brands including Microsoft, Revlon, General Motors, Gillette, Coca-Cola, and more.

Class of 2022

Mario Carrasco, ThinkNow

Mario X. Carrasco is Co-Founder and Principal of ThinkNow, an award-winning cultural insights agency helping companies and government organizations understand the drivers of consumer decisions. Recognized as an industry change agent and SBA Young Entrepreneur of the Year, he has led ThinkNow to national acclaim while contributing thought leadership to Forbes, eMarketer, Quirk’s, and other leading publications.

Kerry Edelstein, Research Narrative

Kerry Edelstein is the President and Founder of Research Narrative, an insights advisory agency specializing in media, entertainment, technology, and communications, with clients including Netflix, YouTube, Amazon Studios, and NPR. A 25-year industry veteran and co-founder of the Multicultural Insights Collective, she is a thought leader on audience strategy, DEI, and data privacy, and is widely recognized for her expertise in insights storytelling.

Kai Fuentes, Ebony Marketing Systems, Inc.

Kai Fuentes is the President and Founder of Ebony Marketing Systems, a multicultural research firm specializing in both qualitative and quantitative insights to help brands authentically connect with diverse communities. A recognized entrepreneur and award-winning business leader, she has authored influential guides on Black and Latino consumers and is a sought-after presenter on multicultural market research.

Jeffrey Henning, ResearchScape

Jeffrey is the Chief Research Officer of Researchscape International, where he leads agile research initiatives delivering custom surveys, automated reporting, and insights for marketers and agencies. A veteran of the industry since the 1980s and inaugural winner of the MRA Impact Award, he previously co-founded Perseus Development and Vovici, pioneering innovations in web-survey software and enterprise feedback management.

Srujana Kaddevarmuth, Walmart

Srujana Kaddevarmuth is Senior Director of Data Science & Value Creation at Walmart Global Tech, where she leads AI-driven solutions that transform retail at enterprise scale. A published author, patent holder, and global advocate for using data science for social good, she serves on the board of the United Nations Association San Francisco and co-founded the WiMLDS Bengaluru chapter, championing women’s rights in technology and STEM.

Roddy Knowles, dtect

Roddy is a research industry veteran who has led start-up and growth-stage companies while championing innovation, data quality, and participant advocacy. An award-winning author, podcast host, and frequent speaker, he also contributes to the industry through board and advisory roles with leading associations.

Katrina Noelle, Know Research

Katrina Noelle is Principal of KNow Research, a San Francisco-based consultancy she founded in 2003 to design custom research initiatives blending traditional and digital methods. She is also co-founder of Scoot® Insights and is passionate about empowering women in the insights industry, fostering talent, empathy, and leadership across her teams and networks.

Priscilla McKinney, Little Bird Marketing

With a background in Cultural Anthropology and a lifelong curiosity about people, culture, and behavior, [Name] has built a career at the intersection of marketing, business, and market research. A leader, podcast host, and community builder, she is passionate about asking tough questions, uncovering human truths, and inspiring others to challenge the status quo.

Denene Rodney, Zebra Strategies

Denene Jonielle Rodney is the founder of Zebra Strategies, a full-service qualitative and quantitative research firm specializing in uncovering cultural, ethnic, and socio-economic perspectives to help clients make better business decisions. A RIVA-trained moderator with nearly two decades of experience, she is known for creating safe, authentic spaces for dialogue and for her ability to capture the unique “stripe patterns” in every individual’s story.

David Rothstein, RTI Research

David is the owner and CEO of RTi Research, where he has built on the firm’s four-decade legacy by leading with smart research design, innovative storytelling, and award-winning workplace culture. With over 25 years of marketing research experience, he has served in executive leadership roles for CASRO and the Insights Association, is an elected member of the Market Research Council, and regularly shares his expertise as a lecturer at NYU.

Class of 2021

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Reg Baker, ESOMAR

Reg Baker has over 50 years of experience in survey research, spanning academia, government, and the market research industry. He has held leadership roles at NORC and Market Strategies International (now Escalent), contributed extensively to industry standards and debates, and currently serves as ESOMAR’s Regional Ambassador to North America.

Dyna Boen, Escalent

Dyna is the Managing Director of Escalent’s consumer, tech, and telecom practice, with a career spanning executive leadership, start-up ventures, and successful IPO and acquisition experiences. She is also the co-founder of the WIRexec Leadership Summit and is passionate about building teams, mentoring women, and advancing diversity and inclusion in the industry.

Michael Brereton, Michigan State University

Michael Brereton is a recognized leader in the global marketing research industry, with a focus on the transformation of marketing research and decision intelligence. A former CEO of Maritz Research, he now serves as Executive in Residence at Michigan State University’s Eli Broad Graduate School of Management, where he launched the Research Transformed Collaborative and continues to advise firms on business strategy.

Jamin Brazil, Parsec Education

Jamin Brazil is the COO of Parsec Education, where he has driven rapid growth by helping districts benchmark performance and uncover insights through the company’s AI-driven platform. A serial entrepreneur who has founded and exited three tech companies serving thousands of organizations worldwide, he also serves on the board of Michigan State University’s MSMR program and teaches as an adjunct professor at California State University, Fresno.

Simon Chadwick, Cambiar

Simon founded Cambiar in 2004 to provide strategic guidance to research and insights companies navigating rapid industry change. A respected industry leader, author, and speaker, he also serves as a Fellow of the Market Research Society, Chairman and Laureate of the Insights Association, and Editor-in-Chief of ESOMAR’s Research World.

Dan Coates, Ypulse, Inc.

Dan Coates is the president and co-founder of Ypulse, a leading authority on youth research that surveys over 250,000 young people annually. He is passionate about humanizing data to reveal the hopes and passions of young consumers, helping major brands like Google, Facebook, Spotify, and Viacom connect meaningfully with younger audiences.

Lynnette Cook, Kantar Health Division (Retired)

Now retired, Lynnette Cooke led Kantar’s global Health division, where she drove significant growth and transformed its reputation from a traditional marketing research company to a leader in real-world evidence and value generation. A respected mentor and advocate, she has held leadership roles in industry organizations, advanced global CSR initiatives, and was recognized as one of PharmaVOICE’s 100 Most Inspiring People in life sciences.

Merrill Dubrow, M/A/R/C Research

Merrill leads a top full-service marketing research company with a focus on building strong client relationships and driving innovation through actionable research strategies. An active industry leader and award-winning speaker, he has served on numerous boards and advisory groups, including the MRA, AMA, and universities such as Michigan State and Hofstra.

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Naomi Henderson, RIVA Institute

Naomi Henderson is the CEO and co-founder of RIVA, where she has trained generations of researchers through the RIVA Training Institute and established the gold standard for qualitative research with the phrase “RIVA Trained Moderator.” A nationally recognized Master Moderator with over 6,000 focus groups led, she is also a frequent author, speaker, and lecturer, dedicated to advancing the art and science of qualitative research.

Vanella Jackson, Hall & Partners

Vanella is a brand and communications leader known for driving creativity, sustainability, and business growth, having helped Hall & Partners double revenue, triple profit, and earn top industry accolades. A Fellow and former Chair of the Market Research Society, she continues to inspire teams, strengthen client relationships, and shape thinking on how brands drive behavioral change..

Kathryn Korostoff, Rockstar, LLC

With over 30 years of experience and 600+ primary research studies, [Name] has worked across client, agency, and educator roles as a hands-on researcher, methodology advisor, and analyst for executive-level clients. Now leading Research Rockstar, [Name] is focused on advancing data fluency and helping insights professionals thrive in the evolving world of market research 3.0.

Pepper Miller, Author

Pepper Miller is the founder of The Hunter Miller Group, a pioneering market research and strategy firm helping Fortune 500 companies authentically understand and engage Black America. A sought-after author, speaker, and award-winning researcher, she has written influential books on Black consumer insights and continues to challenge audiences to think differently about culture, marketing, and inclusion.

Steve Schlesinger, Sago

Simon founded Cambiar in 2004 to provide strategic guidance to research and insights companies navigating rapid industry change. A respected industry leader, author, and speaker, he also serves as a Fellow of the Market Research Society, Chairman and Laureate of the Insights Association, and Editor-in-Chief of ESOMAR’s Research World.

Charlotte Sibley, Sibley Associates

Charlotte is an accomplished biopharmaceutical leader and board director with extensive experience spanning pharmaceuticals, biotechnology, medical devices, and consumer products. A former Senior Vice President at Shire (now Takeda) and Past President of the Marketing Research Institute International, she has served on numerous public, private, and non-profit boards, and is recognized for her strategic vision, leadership, and mentoring.

Lisa Wilding Brown, InnovateMR

Lisa Wilding-Brown, CEO of InnovateMR, has nearly 20 years of experience driving innovation in research through expertise in sampling, survey design, panel development, and technology-enabled solutions. A recognized industry leader, global speaker, and mentor, she has launched transformative platforms like the Vision Suite and serves on multiple boards while contributing to advancing best practices in data quality, participant engagement, and operational efficiency.

Dr. Ari Zelmanow, GTMHUB

Dr. Ari Zelmanow, often described as a modern-day, consumer-focused Sherlock Holmes, leads Analytics, Research, and Insights at Gtmhub, helping businesses uncover market “clues” to drive consistent growth. With a career spanning leadership roles at Twitter, Panasonic, and Indeed—and even earlier work as a metropolitan police detective—he is known for building high-performing teams and solving complex problems with precision.

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