Council for Data Integrity

Leading the Charge for Integrity in Research.

Championing Data Integrity Across the Insights Industry

Every part of the insights and analytics ecosystem—from sample providers to brand decision-makers—relies on clean, trustworthy data. Yet until recently, resources on data and sample integrity were scattered, making it hard to stay ahead of challenges like fraud and quality assurance.

That’s why the Insights Association launched the Council for Data Integrity in 2022 (formerly the Data Integrity Initiative). This expert-led, volunteer council is a central hub for best practices, tools, and ongoing innovation in data quality.

What We Do

Raise awareness of integrity issues and their real-world impact
Define key terms to build a shared understanding of data quality
Create tools like scorecards, benchmarks, and evaluation measures
Empower selection of high-quality, fraud-resistant data providers
Support standards through professional certifications
Advocate for legislation and policies that protect data integrity

Join us in building a stronger, smarter future for research and insights.

Join Us