Articles

By Steven Millman, Global Head of Research and Data Science, Dynata Buckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023 was crazy to watch, just wait until you see the changes these technologies will bring in 2024. The future of market research is on a collision course with GenAI, and our industry will slog, struggle, succeed, and learn from mistakes as we collectively figure out what to do with the newly democratized...

Marketers love to make claims about their products and services. Why? Because ad claims work. When choosing, substantiating and executing any type of claim in your advertising, keep these best practices in mind...

A step-by-step guide to logging into and using the Insights Association members-only community Discussion Boards.

We’re facing a crisis of customer centricity. Most companies recognize customers as the necessary focal point of business operations, but the philosophy tends to fall apart in the execution. To bridge the gap, we must first understand how brands interpret customer centricity and its ensuing actions, or lack thereof.

Though it may be commonly cited that the government is the largest purchaser of survey and opinion research in the country, figures on how much the U.S. government actually spends on survey research are not readily apparent.