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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by author: AdministratorReturn

Cultural Fluency as a New Standard for Brand Equity

Administrator
10/18/2025 10:38:00 AM

Once considered a “nice-to-have,” cultural fluency has become the deciding factor in whether consumers see a brand as relevant.

How the Octopus Organization Is Revolutionizing Market Insights

Administrator
10/13/2025 12:22:00 AM

Octopuses don’t evolve slowly. They adapt in real time. Their strength is in their distributed intelligence, their agility, their ability to reconfigure. How can insights leaders learn from them?

Avoid ‘Falling’ Behind with Insight Tech

Administrator
10/6/2025 9:57:00 AM

Here's where global insights leaders are focusing so as not to 'fall' behind” this autumn.

Administrator
9/17/2025 1:44:00 PM

The next time you're asked, "What value does CI bring to the table?" Show them the time saved, the costs avoided, the revenue gained, the strategic decisions shaped, and how CI was a contributor to those results.

Administrator
9/4/2025 8:27:00 PM

We need to support human judgment with signals that go beyond memory and perception.

Member Spotlight: Starlight Analytics

Administrator
8/27/2025 7:18:00 AM

The company helps its clients with five basics: who to target, what to build, how to price, how the brand is doing, and where to grow next.

IA Member Spotlight: Blendification: Reimagining Insight through Conversational Intelligence

Administrator
8/10/2025 7:53:00 AM

This innovative research company is reengineering how insights are gathered by engaging people in intelligent, adaptive dialogue.

Don’t Just Hand Over the Deck: Why Insights Work Best When Clients Help Find Them

Administrator
8/6/2025 9:35:00 AM

Connecting the dots across markets or segments can’t happen in isolation. It needs active involvement from the people who know their business best: the clients.

Administrator
6/3/2025 7:57:00 AM

With summer approaching, international leaders go beyond AI to share the hottest trends elevating the impact of insights.

AI for Insights: Use Cases and Lessons from Four Research Experts

Administrator
6/2/2025 8:59:00 AM

This four-part Insights Association webinar series demonstrated how AI is shaping modern research practices—from personal productivity to research execution.