Articles

The company helps its clients with five basics: who to target, what to build, how to price, how the brand is doing, and where to grow next.

This innovative research company is reengineering how insights are gathered by engaging people in intelligent, adaptive dialogue.

Connecting the dots across markets or segments can’t happen in isolation. It needs active involvement from the people who know their business best: the clients.

With summer approaching, international leaders go beyond AI to share the hottest trends elevating the impact of insights.

This four-part Insights Association webinar series demonstrated how AI is shaping modern research practices—from personal productivity to research execution.

As brands rush to adopt these technologies, they face an urgent challenge: how to integrate AI without undermining the trust they’ve worked so hard to build.

By implementing innovative engagement strategies, Mass General Brigham's consumer insights team has successfully gathered data from many hard-to-reach groups to inform communications, marketing, and other services.

The impact AI can have on research raises familiar, new, and evolving considerations for practitioners. Key mandatories to ensure research integrity and quality when using AI tools are outlined in the revamped Insights Association Code of Conduct.

Crispin Beale poses this question to insight experts from around the world: “While the hype around AI is growing, what is one specific application where you see AI technology springing insights ahead?”

by Crispin Beale CEO, Insight250  |  Photos by Pixabay Another year has flown by, bringing a whirlwind of innovation and intrigue about where the insight industry is heading. Now that we are squarely in the ‘AI Era,’ there is a good amount of observation and opportunity, along with confusion and chaos. The constant hype of artificial intelligence raises questions about the right technology to adopt and the appropriate applications. Previously, we closed ...