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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

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Fighting for You: June 2025 Legislative and Regulatory Update

Fighting for You: June 2025 Legislative and Regulatory Update

June brought lots of sizzling policy developments for the insights industry -- some promising, others challenging. Thankfully, the Insights Association was right in the thick of it. Let’s look at some wins on privacy issues and political polling, a troubling GDPR case in Europe, lots of new guidance on privacy, AI, HR, and email laws, developments on indirect costs in federally-funded research, and more.
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Fighting for You: December 2023 Legislative and Regulatory Update

Fighting for You: December 2023 Legislative and Regulatory Update

As the insights industry closes out 2023 on the calendar, the Insights Association looked back at our advocacy wins and losses on various consumer data privacy issues, and taxes, while checking in on legislation, regulation, and laws at the state and federal level on privacy, taxes, the independent contractor status of research subjects, and artificial intelligence.
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Fighting for You: April 2022 Legislative and Regulatory Update

Fighting for You: April 2022 Legislative and Regulatory Update

Since our last Fighting for You, the Insights Association has been charging full-steam into debates over consumer privacy and data security at the state, federal and trans-national levels; opposing a new project at the Census Bureau that would compete directly against the insights industry; scrutinizing Congressional legislation and possible Securities and Exchange Commission regulation that could treat research subjects like employees, instead of independent contractors; and advocating against ...
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Maine Set to Repeal Minors Data Law

Maine’s Joint Standing Committee on Judiciary voted Friday to recommend the prompt repeal of the Prevent Predatory Marketing Practices against Minors Act, a law prohibiting the transfer of personal information regarding minors (under 18). The Marketing Research Association (MRA), which had filed comments with the Committee, applauded the legislators’ efforts and looks forward to working with them to craft a new, more carefully crafted law, which will not impede survey and opinion research.
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MRA Requests Reconsideration from Maine Legislature

The Marketing Research Association requested today that the Joint Standing Committee on Judiciary in Maine exempt survey and opinion research from their data transfer prohibitions. A new Maine law, the Prevent Predatory Marketing Practices against Minors Act, aimed at protecting minors in Maine under 18 years old, prohibits any transfer of their personally identifiable information, for any purpose, regardless of any parental consent.
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