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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

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­­­Fighting for You: July 2025 Legislative and Regulatory Update

­­­Fighting for You: July 2025 Legislative and Regulatory Update

Amidst all the advocacy wildfires for the insights industry, the Insights Association found significant wins on federal tax reporting thresholds, and support for professional insights education. Other legal, regulatory and legislative developments in July included heightened enforcement of data privacy and security rules, evolving policies on artificial intelligence, developments in health care, new state laws on non-compete agreements, challenges to the classification of research subjects as in...
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Fighting for You: May 2025 Legislative and Regulatory Update

Fighting for You: May 2025 Legislative and Regulatory Update

Legislative and regulatory issues facing the insights industry are blooming all over, including: a new FTC commissioner; proposed reform of the federal government research process; U.S. House-passed legislation to empower insights professionals with more training, while also prohibiting state AI regulation; state sales taxes advancing for insights-related services; a proposed ban on polling by public universities; new compliance guidance for the federal ban on sensitive data transfers to certain...
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Fighting for You: March 2025 Legislative and Regulatory Update

Fighting for You: March 2025 Legislative and Regulatory Update

March blew in like a lion for the insights industry, but it shows no signs of leaving like a lamb, as the Insights Association grappled with lots of advocacy issues, including: complicated new prohibitions on data sharing with certain foreign countries (and companies controlled by them); a new FTC nominee; worrisome tax bills in Maryland; a California bill to restrict artificial intelligence in interactions with research subjects; a new U.S. Labor Secretary potentially hostile to treating resear...
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Fighting for You: December 2024 Legislative and Regulatory Update

Fighting for You: December 2024 Legislative and Regulatory Update

While northerly climes were frosting over at the tail end of 2024, the Insights Association took a sharp look at the prior year in tax policy, privacy and artificial intelligence, while scoping out President Trump’s new Administration. We also covered an array of privacy, data security, telephone and other legislation and regulatory moves impacting the insights industry in December.
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Fighting for You: July 2024 Legislative and Regulatory Update

Fighting for You: July 2024 Legislative and Regulatory Update

Despite all the political turmoil in the U.S., the Insights Association remained focused on advocacy on our bread-and-butter policy issues in July, including heated fights over census funding, delays in federal noncompete rules, proposed portable benefits for independent contractors (that could include research subjects), more AI legislation, and a win on some IA-supported legislation in Congress.
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