Articles

Since our last Fighting for You, the Insights Association has been charging full-steam into debates over consumer privacy and data security at the state, federal and trans-national levels; opposing a new project at the Census Bureau that would compete directly against the insights industry; scrutinizing Congressional legislation and possible Securities and Exchange Commission regulation that could treat research subjects like employees, instead of independent contractors; and advocating against ...

Thanks to help from researcher Vera Cooley, the Washington State House Committee on Finance amended legislation before passage on February 28, preventing a detrimental impact on the survey, opinion and marketing research profession.

Independent marketing research professional Vera Cooley testified yesterday in defense of respondent incentives at a state legislative committee hearing.

Legislation in the Washington State House could cripple survey, opinion and marketing research involving respondent incentives by creating the presumption that anyone receiving remuneration for services is an employee.

Worker classification is one of the more pressing issues facing survey, opinion and marketing researchers today.  Misclassification of respondents, moderators, and interviewers may subject researchers to lawsuits, investigations, audits, complaints, and economic liabilities including payment of back taxes and fines, providing unemployment, employee benefits, and worker’s compensation. Therefore, it is imperative that research professionals know and understand state law defining independent cont...

Representative Mike Kelly (R-PA-03) has introduced the Research Fairness Act (H.R. 5915) in the U.S. Congress to prevent marketing research participants from being treated as employees of research companies.