Chris Ribeiro (pictured) founded Starlight Analytics with a simple promise: help B2C brands cut through data noise and make the next move obvious. “Our job isn’t to bury clients in data; it’s to make the next move unmistakably clear,” he says. That focus—clarity, not clutter—has guided the firm from day one.
Starlight helps B2C brands with five basics: who to target, what to build, how to price, how the brand is doing, and where to grow next.
In practice, Chris and the team deliver segmentation refreshes and target profiles, concept and product tests that de-risk launches, pricing and elasticity work that protects margin, brand-health readouts built for execs, and market scans that translate into clear growth roadmaps. Projects often include quick-turn surveys, dashboarding for decision makers, and ongoing analytics support so insights move from research to action.
What sets Starlight apart is how insights get used. The team embeds with client organizations and packages findings for executives and cross-functional partners—so the work shows up in plans, not just decks. That means tighter alignment across CX, analytics, innovation, product, and marketing teams.
To move faster from signal to decision, Starlight blends traditional research with advanced analytics and AI, connecting fragmented data sources and breaking down silos. “Data silos are the biggest obstacle to better insights,” Chris notes. “Breaking them is key.” The firm continues to invest in technology and automation to speed up the insight-to-action timeline.
Accountability is built into the model. Starlight tracks impact using the business metrics that matter—revenue growth, share gains, lower customer acquisition costs, and stronger lifetime value. Near-term priorities include delivering insights even faster and expanding advanced analytics capabilities.
Looking ahead, Chris’s goal is straightforward: be the analytics-driven insights partner inside decision processes for growth-focused consumer brands—helping teams not just interpret data, but act on it with confidence.
As an Insights Association member, Starlight stays connected to peers, best practices, and professional development. That community reinforces the firm’s commitment to quality, ethics, and continuous improvement.