The Year Ahead in AI Administrator 12/12/2023 9:18:00 AM Insights and marketing leaders from around the world share their thoughts on the influence, impact, and insecurities AI is generating and what they see ahead for the technology in 2024. Read More
The Technology and Tactics the Insights Industry Should be Feasting On Administrator 11/20/2023 3:33:00 PM Hear from international leaders from across the world of insights... Read More
ChatGPT is a Soup-Starter, Not the Soup! Administrator 11/8/2023 2:05:00 PM Just like soup needs a chef, research needs a researcher, and insights require an Insights professional Read More
Research Horrors Administrator 10/23/2023 7:47:00 AM A look at the deepest, darkest research fears of experts and professionals worldwide. Read More
The New Way Insights Teams are Measuring Brand Health Administrator 10/19/2023 8:58:00 AM Based on new principles from Professor Jenni Romaniuk and the Ehrenberg Bass Institute around category entry points and mental availability. Read More
The Researcher’s Bookshelf: Three books invite you to challenge your perspectives Administrator 9/21/2023 5:33:00 PM Three new books help us to reexamine the key baseline assumptions that may be integral to our worldviews, with each focusing on a different key component of bursting our bubbles: emotions and empathy; aging; and interpersonal skills. Read More
U.S. Insights & Analytics Market Continues Double-Digit Growth Administrator 9/3/2023 10:02:00 AM New Top 50 Report Highlights Growing Importance of Self-Service Platforms and Digital Data Analytics Segments Read More
Ten Tips for Making Advertising Claims Administrator Methods & Trends 7/16/2023 1:23:00 PM Marketers love to make claims about their products and services. Why? Because ad claims work. When choosing, substantiating and executing any type of claim in your advertising, keep these best practices in mind... Read More
Member Spotlight: Erdos Media Research Administrator 7/6/2023 1:07:00 PM A provider of media market research solutions, Erdos Media Research was created in 2023 from the combination of Beta Research and its sister company, Erdos & Morgan. Read More
Data Quality in the Spotlight at IA's Annual Conference Administrator 4/20/2023 9:43:00 AM Among the sessions scheduled is a client-led panel discussion hosted by IA's Data Integrity Initiative (DII) Council. Read More