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Articles

Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

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Membership Spotlight: Catapult Insights

Membership Spotlight: Catapult Insights

Founded in 2022, Las Vegas-based Catapult Insights is an outcomes-focused insights consultancy that helps brands grow, evolve and future-proof their business. We sat down with Co-founders Jill Miller & Justin Sutton to learn more about the company.
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Member Spotlight: Quadrant Strategies

Member Spotlight: Quadrant Strategies

Quadrant Strategies helps clients improve reputations, reposition their brands, construct winning messages, and navigate through crises. We sat down with Michael Zalesne, VP, Strategy, to learn more about the firm.
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Member Spotlight: Beall Research

Member Spotlight: Beall Research

On the 20th anniversary of her company's founding, Anne Beall talks about the evolving concept of fulfilling consumers' emotional needs, MR's data quality issues, future plans, and much more.
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