Best Practices for Evaluating, Testing and Adopting New Market Research Software Administrator 7/21/2024 9:50:00 AM Selecting the right MRX software can be a daunting task. Here are some tips to navigate the maze. Read More
Insight250 Perspectives: State of the Industry 2024 Survey Administrator 7/18/2024 9:37:00 AM This study, powered by the viewpoints and perspectives of over 150 insight industry professionals, highlights the significant trends, challenges, and future directions expected to impact and shape the market research sector in the coming years. Read More
The Human Touch, Balancing Left-brain Analytics & Right-brain Creativity, Being Counter-intuitive: How to Succeed in the Future of Consumer Insights Administrator 7/16/2024 10:00:00 AM Keynote sessions will challenge and inspire attendees to attain these essential skills and others at the Corporate Researchers Conference, Sept. 17-19 in New York City. Read More
Growth Slows Across U.S. Insights & Analytics Market Administrator 7/11/2024 10:06:00 AM According to the 2024 Insights & Analytics Market Report (Part 1) - Growth slowed to 7.6%; "ResTech" sectors driving growth ahead of "Established MR"; Industry now totals nearly US$80B. Read More
One Wish: Improving the World of Insights Administrator 6/27/2024 2:38:00 PM Leaders from across the globe answer: "What is one thing that you wish you had known when you entered the insights, and/or the one thing you wish you could change about our profession today?” Read More
Putting AI Aside - What ELSE Do Insights Leaders Consider the Most Impactful Emerging Trends? Administrator 5/22/2024 8:50:00 AM The near universal response when asked about current trends in MRX is AI, but a deeper dive reveals a host of other emerging topics and trends. Read More
Can ChatGPT Answer Conjoint Analysis Questions to Replace Real Respondents? Administrator 5/10/2024 2:39:00 PM If it can, would such answers be representative of real consumer preferences? Let's find out... Read More
Tracking The Future: Maximizing tracker studies for tomorrow’s consumer Administrator 5/9/2024 3:15:00 PM In order to make tracker studies work harder for us, and give us faster insights, we need to be flexible enough to pivot to better ways of doing things. Read More
One Way to Improve Survey Quality in the U.S.: Properly Valuing Participants Administrator 5/3/2024 8:32:00 AM New research provides insight into incentives and how changes may impact participation rates and response quality. Read More
Avoiding the ‘Foolish’ Side of AI Administrator 3/28/2024 7:31:00 AM Global Insights leaders answer this question: What do you see as the aspects or applications of AI that are overhyped and could really fool users, creating potential issues for the quality and credibility of market research? Read More