Articles

Leaders from across the globe answer: "What is one thing that you wish you had known when you entered the insights, and/or the one thing you wish you could change about our profession today?”

The near universal response when asked about current trends in MRX is AI, but a deeper dive reveals a host of other emerging topics and trends.

If it can, would such answers be representative of real consumer preferences? Let's find out...

In order to make tracker studies work harder for us, and give us faster insights, we need to be flexible enough to pivot to better ways of doing things.

New research provides insight into incentives and how changes may impact participation rates and response quality.

Global Insights leaders answer this question: What do you see as the aspects or applications of AI that are overhyped and could really fool users, creating potential issues for the quality and credibility of market research?

Quantitative marketing researchers have widely embraced Maximum Difference Scaling for assessing the importance (or preference) for a set of items. There's also been a surge in interest in academic circles during the past decade+

Insights leaders and innovators share the dimensions that they are bullish on, excited for, and generally “love” when it comes to AI.

Founded by Marilyn Gordon Weiss and Cindy Blackstock SIVO, Inc. is a market research and strategy firm specializing in helping businesses understand people.

Rather than directly ask respondents which features they prefer, what’s important to them, or how price-sensitive they are, conjoint analysis questions present realistic-looking market scenarios and simply ask people which product they would choose in each scenario.