Lists Revealed: Top 50 Insights and Analytics Companies & the Top 25 List of IA Member Companies.
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2024 marks the 50th anniversary of the Top 50 U.S. Companies List!
Founded in 1974 by Jack J. Honomichl, the U.S. Insights & Analytics Industry Report (Formerly known as The Honomichl Report) has long been the industry standard for annually documenting U.S. market sizing and patterns in the business of marketing research.
A Preview of What's Inside
U.S. Industry Growth in 2022
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U.S. Digital Data Analytics segment growth and revenue in 2023
U.S. Industry Growth in 2023
The U.S. Insights & Analytics Industry Report is published by the Insights Association and has been developed in partnership with the Master of Science in Marketing Research & Analytics Program at Michigan State University, Outsell, Inc., an independent analyst, and ESOMAR, a global professional association for market research and insights. Articles were authored by Michael Brereton, a professor at Michigan State University’s Eli Broad College of Business and the founder of Cambiar, Simon Chadwick.