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IA’s largest event brings together client-side insights leaders and forward-thinking practitioners to leap ahead in the face of rapid change.
Explore a dynamic agenda packed with keynotes, panels, case studies, and hands-on workshops designed to deliver actionable insights.
Hear directly from CMOs, insights leaders, and outside experts who are shaping the future of marketing and research.
Connect with leading sponsors and exhibitors showcasing innovative solutions that elevate the insights and analytics industry.
Experience the conference in a premier location, offering the perfect setting for learning, networking, and inspiration.
If you’re responsible for driving insights, decision-making, or research strategy within your company, CRC 2025 is an event you can't afford to miss. Professionals from all industries, including consumer goods, technology, healthcare, finance, and beyond, will benefit from tailored content that addresses today's most pressing corporate research challenges
Attendees each of the past two years
Anticipate. Adapt. Accelerate at CRC 2025.
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CRC brings a dynamic schedule crafted by—and for—corporate researchers: brand-led sessions, interactive panels, case studies, and expert insight presentations drive learning and innovation.
Gain first-hand perspectives from CMOs and insights executives at brands like Edgewell, Suntory, Wells Enterprises, Estée Lauder, American Cancer Society, Medtronic, and PayPal.
Explore sessions led by researchers from Mattel, P&G, Dunkin’, Chick-fil-A, Prudential, L’Oréal, Bloomberg, PepsiCo, and more—sharing strategies you can apply immediately.
Take part in interactive workshops on anticipatory intelligence and persuasive communication to sharpen the leadership and influence skills you need to succeed.
This is where brand leaders, researchers, and futurists come together to share strategies that don’t just adapt to change—they define what’s next.
like McDonald’s, Flowers Foods, SAP, Ford, and more, presenting real-world case studies that prove the business impact of insights.
from thought leaders like Cecily Sommers, equipping you with foresight tools to anticipate consumer needs before they surface.
with hundreds of corporate researchers and insights professionals while exploring innovative solutions in the Expo Hall.
Included with your CRC registration, choose from one of three exciting Chicago adventures:
Shake things up with a hands-on cocktail (and mocktail!) crafting session!
Challenge fellow attendees to golf, baseball, hockey, and even Zombie Dodgeball in a lounge setting with snacks and drinks.
Known for launching some of the greatest careers in comedy, Second City is a must-see!
Charting options, driving growth, shaping outcomes. IA members make a difference.