Schedule

Start your day with a delicious breakfast while connecting with fellow attendees. Fuel up, make introductions, and get ready for an inspiring day of learning, collaboration, and innovation at Ignite AI.

Welcome and introduction to the event. Overview of the day's agenda and key goals.

Stop Outsourcing. Start Partnering. Win with AI. AI won’t do your job, but it can make you better at it. In this energizing keynote, Jamin Brazil shows how to avoid the trap of outsourcing your work to AI and instead use it as a partner to sharpen ideas, accelerate impact, and future-proof your career. Expect fun, connection, and at least one AI takeaway you can put to work immediately.

We'll hear directly from brand-side insights leaders about how they are leveraging AI in their efforts to better understand customers and more effectively compete in their market. What's done in-house and when does working with partners make the most sense; where can AI bring speed and efficiency and when are the data quality sacrifices a dealbreaker. Are they comfortable with synthetic data and what's next? Find out and get your specific questions answered.

Take a short break to stretch, grab a coffee, and chat with fellow participants. Use this time to exchange ideas, meet new colleagues, and build connections that can spark future collaboration.

Co-presented with Outset.ai.

Explore how Fenty Beauty tackled low purchase conversion among young consumers using a novel approach to segmentation. With generative AI and stakeholder insights, they created dynamic personas and a roadmap to cross-functional activation.

Learn how Cargill is leveraging generative AI to achieve more impactful insights-driven innovation and richer understanding of pet owners’ needs.

We'll have topical conversation starters to choose from to help break the ice and facilitate connections - or chat about your latest favorite streaming binge.

Glaut will discuss a novel approach to boost insights in the auto space.

Don't miss this real-world study on using AI-driven voice capture platforms to engage multicultural youth. Learn how these novel tools improved access, increased data richness, and reduced turnaround time.

Details Coming Soon.

This session offers a practical guide for research professionals navigating the complexities of AI integration. It focuses on demystifying AI by providing actionable strategies to adopt and scale its use responsibly across the research lifecycle—from data collection to storytelling. Attendees will gain a clear roadmap for identifying high-value AI opportunities, evolving team roles through upskilling, and establishing client-facing governance frameworks. The session emphasizes maintaining methodological integrity while unlocking measurable business outcomes in speed, cost-efficiency, and insight quality.

Recharge for the final sessions and continue to forge valuable connections.

Co-presented by Conveo

What if you could simulate thousands of consumer interactions without recruiting a single participant? Synthetic data and digital twins offer that promise—but where does innovation end and illusion begin? This session cuts through the hype to reveal what drives success—and failure—with these emerging technologies. Through live demos, you’ll see the difference between grounded and ungrounded synthetic data, uncovering the factors that separate true insights from costly mirages. We’ll spotlight where these tools are already creating value in consumer research, while exposing hidden limitations vendors rarely admit. The session concludes with a practical “Buyer’s Bill of Rights”—your guide to responsibly evaluating and implementing synthetic solutions. Learning Objectives: Grasp the foundations and valid use cases for synthetic data; Apply clear criteria to assess solution quality; Understand ethical considerations around consent; Use a framework for responsible vendor selection.

See some cool tools in action. Meet the solution providers.

We go beyond the buzz & hype. What is agentic AI, really, and how can you leverage it. We'll take an objective look at pioneering efforts in the space and see what the future might hold for market research.

Wrap up the day's sessions with a relaxed networking reception. Enjoy light refreshments and drinks as you continue conversations, make new connections, and reflect on key takeaways with peers and speakers.