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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by tag: censusReturn
Fighting for You: August 2025 Legislative and Regulatory Update

Fighting for You: August 2025 Legislative and Regulatory Update

As summer wound down, the legal, legislative and regulatory issues facing the insights industry continued to wind up, with a ton of new privacy laws, regulations and court cases across the U.S., new laws and legal challenges for artificial intelligence in the insights context, President Trump calling out the decennial census, and more rules and compliance guidance for accessibility online. Let's dive in...
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Fighting for You: April 2025 Legislative and Regulatory Update

Fighting for You: April 2025 Legislative and Regulatory Update

The insights industry faced more than just April showers, as the first full month of spring brought tempestuous issues, such as whether recent federal government action against DEI and sex/gender identity means we can no longer ask demographic questions, and determining the current impact of DOGE on the industry. We weighed in with Congress on consumer data privacy legislation, looked at a new privacy law change in Utah and the status of some AI legislation in California, urged more funding for ...
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Fighting for You: March 2025 Legislative and Regulatory Update

Fighting for You: March 2025 Legislative and Regulatory Update

March blew in like a lion for the insights industry, but it shows no signs of leaving like a lamb, as the Insights Association grappled with lots of advocacy issues, including: complicated new prohibitions on data sharing with certain foreign countries (and companies controlled by them); a new FTC nominee; worrisome tax bills in Maryland; a California bill to restrict artificial intelligence in interactions with research subjects; a new U.S. Labor Secretary potentially hostile to treating resear...
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Fighting for You: February 2025 Legislative and Regulatory Update

Fighting for You: February 2025 Legislative and Regulatory Update

February may be a shorter month on the calendar, but there was no shortage of advocacy work for the insights industry with new Trump Administration leadership, federal privacy legislation, more taxes in New Jersey and Washington state, disappearing census data, a new legislative threat to the ACS, AI regulation in Virginia and New York, federal reporting requirements for small businesses, and more.
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