Articles

As the insights industry closes out 2023 on the calendar, the Insights Association looked back at our advocacy wins and losses on various consumer data privacy issues, and taxes, while checking in on legislation, regulation, and laws at the state and federal level on privacy, taxes, the independent contractor status of research subjects, and artificial intelligence.

Insights and marketing leaders from around the world share their thoughts on the influence, impact, and insecurities AI is generating and what they see ahead for the technology in 2024.

As phishing emails circulated across the insights industry this week, the Insights Association reminds everyone to stay vigilant with every communication they receive and avoid falling prey to scams.

During recent conversations with leaders at market research agencies and corporate insights departments, current and future use of AI in our work and is a persistent topic. Some leaders in the space fully believe that AI, and generative tools, will be as important an evolution as the migration to online. More powerful Generative AI applications can bring welcomed time, cost, and quality efficiencies, but can also enable more sophisticated and harder-to-detect fraud.

Hear from international leaders from across the world of insights...

Just like soup needs a chef, research needs a researcher, and insights require an Insights professional

As Halloween rapidly approaches, the Insights Association is searching for treats in legislation and regulation while trying to defuse the tricks that may pose a threat to the insights industry. In October, we looked at the FTC and some privacy legislation concerns, argued against proposed state data taxes, analyzed AI regulatory proposals, looked at new non-compete restrictions in California, and new federal registration responsibilities for a lot of small insights businesses.

A look at the deepest, darkest research fears of experts and professionals worldwide.

The Insights Association (IA), the leading nonprofit trade association for the market research and data analytics industry, is urging the District of Columbia to reject a proposal that would tax consumer data.

Based on new principles from Professor Jenni Romaniuk and the Ehrenberg Bass Institute around category entry points and mental availability.