Maximize Your GTM Potential in 3 Steps: Size, Prioritize, Optimize

Turn uncertainty into confident, evidence-based GTM decisions

May 12, 13, 14 | 1-2 p.m. ET

About The Series

Size. Prioritize. Optimize.

Launching a product or service into the market is one of the highest-stakes decisions a team can make. And too often, go-to-market strategy is shaped by opinions, urgency, and incomplete information.

This three-part series introduces a structured, quant-forward framework to help teams build GTM strategies that are grounded in evidence, not guesswork.

Each session builds on the last, walking through a repeatable decision system: SIZE → PRIORITIZE → OPTIMIZE

These sessions aim to answer the 3 questions every GTM team faces:

How big is the opportunity — and where should we focus?
What matters most to customers when they decide?
How do we optimize pricing and packaging for maximum impact?

Throughout the series, we’ll bring this framework to life using a real-world case study: Mill, a modern food-recycling company, and the research system used to guide their product strategy, messaging focus, and pricing decisions.

Session 1

Market Sizing & Segmentation for Strategic Focus

When: May 12
Time: 1-2 p.m. ET
Market sizing is the foundation for choosing the right market, the right customer, and the right entry point.
Participants will learn how to:

Build credible market size estimates that drive decisions
Identify high-potential segments and growth pockets
Avoid common sizing traps that mislead GTM strategy early

Case Study Example - We’ll explore how Mill’s team moved from a broad sustainability market to a segmented understanding of who would adopt composting first and where the true opportunity lived.

Session 2

What Drives Choice and Differentiation

When: May 13
Time: 1-2 p.m. ET

Once you understand the size of the opportunity, the next step is prioritizing what to actually work on.

Participants will learn how to:

Identify the features that will drive consideration
Apply MaxDiff-style prioritization thinking
Build a value hierarchy that supports positioning and roadmap alignment

Case Study Example - We’ll explore how Mill’s team prioritized the product benefits' emotional drivers most likely to unlock adoption.

Session 3

AI for Strategic Leadership (Leading the Firm)

When: May 14
Time: 1-2 p.m. ET

Great GTM strategy succeeds when the offer is designed to match the market.

In this final session, participants will learn how to:

Test pricing and packaging scenarios before launch
Quantify tradeoffs between revenue and adoption
Simulate offer performance using conjoint-style optimization

Case Study Example - We’ll show how Mill evaluated pricing and packaging tradeoffs to optimize adoption while building a scalable monetization model.

Presenter

Megan Peitz | Founder & CEO at Numerious

Megan is the Founder and CEO of Numerious Inc., a strategic quantitative consulting firm dedicated to answering complex business questions with advanced analytics. Numerious has earned industry recognition, with contributions published in the Journal of Choice Modeling and three Best Paper Awards at the Sawtooth Research Conference (2019, 2024, 2025). Megan is known for simplifying advanced analytics, empowering teams to confidently translate data into impactful business strategies. Notable clients of Numerious include Google, Meta, JP Morgan, Robinhood, Playstation, Lululemon, Docusign, Notion, and more. Numerious also supports several marketing research firms and panel companies in executing advanced analytics research. Through The Numerious Way, Megan has built a growing community of insights professionals committed to modern, strategic quantitative decision-making.

Why Attend

Numerious has applied this framework with Fortune 500 and Global 1000 organizations, as well as some of today’s most innovative startups. This series is designed to make those same decision systems accessible, repeatable, and actionable for your team.

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