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In response to a request for information from a Senate committee leader, the Insights Association, the leading nonprofit association for the insights industry, urged that any potential regime of portable benefits for independent contractors should not apply to research subjects.

The heat was rising on legislative, regulatory and compliance issues for the insights industry in June, as the Insights Association focused on: federal privacy legislation; pending compliance hurdles as new state and federal laws took effect; a new AI law in Colorado; and a federal bill that would require tax withholding for research subjects receiving participant incentives.

With summer almost upon us, the Insights Association focused this month on a new U.S. law prohibiting many data transfers to China and vaguely-Chinese-owned companies, federal minors’ privacy bills, more AI legislation, and how insights employers can comply with the new FTC rule banning non-compete agreements in employment contracts, among other policy issues.

The near universal response when asked about current trends in MRX is AI, but a deeper dive reveals a host of other emerging topics and trends.

If it can, would such answers be representative of real consumer preferences? Let's find out...

In order to make tracker studies work harder for us, and give us faster insights, we need to be flexible enough to pivot to better ways of doing things.

New research provides insight into incentives and how changes may impact participation rates and response quality.

The first full month of spring brought with it a shiny new federal privacy bill, some developments on AI regulation, a tax win in Nebraska, a new federal ban on noncompetes, advances in preventing the government from competing with the insights industry, legislation moving in Minnesota on exit polling and political opinion research, complicated business payment disputes, and some new developments on competitive sourcing of insights services and the Census Household Panel.

A new rule from the Federal Trade Commission (FTC) prohibits almost all non-compete agreements in employment contracts.

​​​​​​​Legislation that would have taxed advertising, explicitly including ad measurement and effectiveness research, has died in the Nebraska legislature.