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Here are the top brand-led sessions generating the most buzz heading into the event, April 8-10 in Atlanta.

Quantitative marketing researchers have widely embraced Maximum Difference Scaling for assessing the importance (or preference) for a set of items. There's also been a surge in interest in academic circles during the past decade+

This month, the Insights Association focused on extensive artificial intelligence legislation at the state level, urgent developments in privacy compliance in California and Washington state, new bills on census issues (including one that would kill the ACS), the insights compliance concerns with sales taxes on SaaS and PaaS, and a couple of new telephone-related bills.

Insights leaders and innovators share the dimensions that they are bullish on, excited for, and generally “love” when it comes to AI.

Founded by Marilyn Gordon Weiss and Cindy Blackstock SIVO, Inc. is a market research and strategy firm specializing in helping businesses understand people.

Kicking off another year of advocacy for the insights industry, the Insights Association focused in January on proposed children’s privacy rules, a new tax bill in Nebraska, turning 529 accounts into career savings plans, a proposed tax on displacing employees with any kind of technology, and the Biden Administration’s extensive new artificial intelligence policies… and lots more!

Rather than directly ask respondents which features they prefer, what’s important to them, or how price-sensitive they are, conjoint analysis questions present realistic-looking market scenarios and simply ask people which product they would choose in each scenario.

Based in Boston, MA, BRS is a full-service quantitative market research firm managing a proprietary panel of business respondents with specialty panels in various industries.

The Freedom to Invest in Tomorrow’s Workforce Act (S. 722, H.R. 1477) would permit certain expenses associated with obtaining or maintaining postsecondary credentials (such as licenses, certifications, or certificates) to be treated as qualified higher education expenses for purposes of 529 tax savings accounts. The bills would transform college savings plans into career savings plans.

By Steven Millman, Global Head of Research and Data Science, Dynata Buckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023 was crazy to watch, just wait until you see the changes these technologies will bring in 2024. The future of market research is on a collision course with GenAI, and our industry will slog, struggle, succeed, and learn from mistakes as we collectively figure out what to do with the newly democratized...