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February may be a shorter month on the calendar, but there was no shortage of advocacy work for the insights industry with new Trump Administration leadership, federal privacy legislation, more taxes in New Jersey and Washington state, disappearing census data, a new legislative threat to the ACS, AI regulation in Virginia and New York, federal reporting requirements for small businesses, and more.

The Insights Association, the leading nonprofit association representing the market research and analytics industry, released a statement following the confirmation of Howard Lutnick as Secretary of Commerce in the second Trump Administration, focused on his new role in census policy and trans-Atlantic consumer data sharing.

Congress is pressing the White House “to immediately restore public access to federal datasets and data-driven tools,” including Census Bureau data, as requested by the Insights Association and other allied groups.

Market research is not a promotional activity or a sales opportunity. While research and marketing intersect at times, they are different disciplines, have different underlying purposes, and raise different ethical and legal concerns. Thus, market research and marketing are subject to different regulations. While research and marketing are mutually beneficial, companies and organizations should maintain separate research and marketing functions for both to be successful.

The Insights Association, the leading nonprofit association representing the market research and analytics industry, joined a letter to Congressional leaders today opposing recent removals of federal data from government websites, including the U.S. Census Bureau, and urging that public data access be restored.

The Insights Association, the leading nonprofit organization representing the market research and analytics industry, issued a statement welcoming the U.S. Senate confirmation of Russ Vought to be director of the Office of Management and Budget (OMB).

The insights industry began the first month of 2025 with an eye on a comprehensive federal privacy law, the potential organizing of research subjects into labor unions, legal guidance on artificial intelligence in Oregon, and how insights firms should respond to legal subpoenas for research-related information.

The Insights Association, the leading nonprofit organization representing the insights industry, celebrated Data Privacy Day by calling once again for a comprehensive U.S. consumer data privacy law to protect consumers, as well as market research and analytics.

A new policy statement from the Federal Trade Commission (FTC) encourages organizing of independent contractors into labor unions, just like employees, and would include research subjects who receive any form of incentive for participating in market research studies.

While northerly climes were frosting over at the tail end of 2024, the Insights Association took a sharp look at the prior year in tax policy, privacy and artificial intelligence, while scoping out President Trump’s new Administration. We also covered an array of privacy, data security, telephone and other legislation and regulatory moves impacting the insights industry in December.