Articles

With summer approaching, international leaders go beyond AI to share the hottest trends elevating the impact of insights.

This four-part Insights Association webinar series demonstrated how AI is shaping modern research practices—from personal productivity to research execution.

As brands rush to adopt these technologies, they face an urgent challenge: how to integrate AI without undermining the trust they’ve worked so hard to build.

Legislative and regulatory issues facing the insights industry are blooming all over, including: a new FTC commissioner; proposed reform of the federal government research process; U.S. House-passed legislation to empower insights professionals with more training, while also prohibiting state AI regulation; state sales taxes advancing for insights-related services; a proposed ban on polling by public universities; new compliance guidance for the federal ban on sensitive data transfers to certain...

Budget reconciliation legislation, which included a provision sought by the Insights Association to empower the insights industry’s workforce with more training, has passed the U.S. House of Representatives.

Noting that the U.S. government’s current approach “to survey, opinion and market research, unchanged since 2006, wastes taxpayer resources and hurts the private sector,” the leading nonprofit trade association for the insights industry called for the urgent modernization of federal research policy.

By implementing innovative engagement strategies, Mass General Brigham's consumer insights team has successfully gathered data from many hard-to-reach groups to inform communications, marketing, and other services.

In addition to the Insights Association's extensive recent comments to the House Energy & Commerce Committee on crafting federal privacy legislation, the nonprofit association also joined a coalition letter supporting a set of broad policy principles to guide such a bill.

The insights industry faced more than just April showers, as the first full month of spring brought tempestuous issues, such as whether recent federal government action against DEI and sex/gender identity means we can no longer ask demographic questions, and determining the current impact of DOGE on the industry. We weighed in with Congress on consumer data privacy legislation, looked at a new privacy law change in Utah and the status of some AI legislation in California, urged more funding for ...

The Insights Association joined a coalition letter urging Congress to provide $2 billion for the Census Bureau in Fiscal Year 2026 (FY26).