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Isn’t it time we evolved the research space to fit with how consumers communicate with one another today?

This series brings the Insights Association's Code of Standards to life – highlighting areas where it can and should be applied in various aspects of performing market research properly and ethically.

This series brings the Insights Association's Code of Standards to life – highlighting areas where it can and should be applied in various aspects of performing market research properly and ethically.

A provision that would have taxed advertising, explicitly including ad measurement and effectiveness research, was stripped out of the Governor’s big tax bill, Nebraska L.B. 1.

Summer may be winding down, but public policy disputes impacting the insights industry continued apace in August, including: new state privacy laws; new laws and guidance on artificial intelligence; and a key court decision on non-compete agreements in employment contracts. The Insights Association also managed a win on kids’ privacy legislation in the U.S. Senate and led the charge against a legislative proposal that would ruin the decennial Census and the American Community Survey (ACS).

We shortchange ourselves, our work, and our industry if we only talk about what we do. Instead, we need to focus and talk about what we can be: revenue drivers, the voice of the consumer, the drivers of consumer-centricity, culture changers, strategists, consultants, change agents, and trusted partners, just to name a few.

The Federal Trade Commission (FTC) recently sent a reminder that “hashing” personal data is not as protective as companies may think.

Business groups warned U.S. House leaders of the dangers from a provision in federal funding legislation that would “would crater response rates to all Census Bureau surveys and result in the decennial census and the American Community Survey (ACS) counting barely a third of the country,” while having “negative ripple effects across the U.S. economy.”

The U.S. Senate just approved legislation, supported by the leading nonprofit association for the insights industry, that would regulate the design and operations of many for-profit online social platforms if they knowingly interact with minors 16 years of age or younger.

Despite all the political turmoil in the U.S., the Insights Association remained focused on advocacy on our bread-and-butter policy issues in July, including heated fights over census funding, delays in federal noncompete rules, proposed portable benefits for independent contractors (that could include research subjects), more AI legislation, and a win on some IA-supported legislation in Congress.