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The Insights Association, the leading nonprofit organization representing the market research and analytics industry, issued a statement welcoming the U.S. Senate confirmation of Russ Vought to be director of the Office of Management and Budget (OMB).

The insights industry began the first month of 2025 with an eye on a comprehensive federal privacy law, the potential organizing of research subjects into labor unions, legal guidance on artificial intelligence in Oregon, and how insights firms should respond to legal subpoenas for research-related information.

The Insights Association, the leading nonprofit organization representing the insights industry, celebrated Data Privacy Day by calling once again for a comprehensive U.S. consumer data privacy law to protect consumers, as well as market research and analytics.

A new policy statement from the Federal Trade Commission (FTC) encourages organizing of independent contractors into labor unions, just like employees, and would include research subjects who receive any form of incentive for participating in market research studies.

While northerly climes were frosting over at the tail end of 2024, the Insights Association took a sharp look at the prior year in tax policy, privacy and artificial intelligence, while scoping out President Trump’s new Administration. We also covered an array of privacy, data security, telephone and other legislation and regulatory moves impacting the insights industry in December.

by Crispin Beale CEO, Insight250  |  Photos by Pixabay Another year has flown by, bringing a whirlwind of innovation and intrigue about where the insight industry is heading. Now that we are squarely in the ‘AI Era,’ there is a good amount of observation and opportunity, along with confusion and chaos. The constant hype of artificial intelligence raises questions about the right technology to adopt and the appropriate applications. Previously, we closed ...

Leaders from across the globe share their perspectives on the past year.

MedSurvey has been helping organizations conduct market research surveys with healthcare professionals and patients for over 40 years. To learn more about the company, we sat down with CEO Paul Golota.

As leaves accumulated and election season reached a crescendo, the Insights Association welcomed the advancement of a helpful kids’ privacy bill in Congress, dug into yet more new state privacy laws, advocated on census funding and policy concerns, and feasted on other policy issues of interest to the insights industry.

Throughout the insights industry, researchers often unconsciously accept and communicate a lack of value. To address this, here are five commandments for creating and communicating value.