Articles

Noting that the U.S. government’s current approach “to survey, opinion and market research, unchanged since 2006, wastes taxpayer resources and hurts the private sector,” the leading nonprofit trade association for the insights industry called for the urgent modernization of federal research policy.

By implementing innovative engagement strategies, Mass General Brigham's consumer insights team has successfully gathered data from many hard-to-reach groups to inform communications, marketing, and other services.

In addition to the Insights Association's extensive recent comments to the House Energy & Commerce Committee on crafting federal privacy legislation, the nonprofit association also joined a coalition letter supporting a set of broad policy principles to guide such a bill.

The insights industry faced more than just April showers, as the first full month of spring brought tempestuous issues, such as whether recent federal government action against DEI and sex/gender identity means we can no longer ask demographic questions, and determining the current impact of DOGE on the industry. We weighed in with Congress on consumer data privacy legislation, looked at a new privacy law change in Utah and the status of some AI legislation in California, urged more funding for ...

The Insights Association joined a coalition letter urging Congress to provide $2 billion for the Census Bureau in Fiscal Year 2026 (FY26).

The impact AI can have on research raises familiar, new, and evolving considerations for practitioners. Key mandatories to ensure research integrity and quality when using AI tools are outlined in the revamped Insights Association Code of Conduct.

Crispin Beale poses this question to insight experts from around the world: “While the hype around AI is growing, what is one specific application where you see AI technology springing insights ahead?”

In comments to the House Energy & Commerce Committee, the Insights Association (IA) recommended “a comprehensive federal consumer data privacy law that will respect and protect consumers, facilitate compliance in the private sector, preempt the patchwork of conflicting state laws, centralize enforcement at the Federal Trade Commission (FTC) and state Attorneys General (AGs), and continue to allow for the informed decision-making provided by insights services.”

March blew in like a lion for the insights industry, but it shows no signs of leaving like a lamb, as the Insights Association grappled with lots of advocacy issues, including: complicated new prohibitions on data sharing with certain foreign countries (and companies controlled by them); a new FTC nominee; worrisome tax bills in Maryland; a California bill to restrict artificial intelligence in interactions with research subjects; a new U.S. Labor Secretary potentially hostile to treating resear...

The U.S. Senate approved the nomination of former Congresswoman Lori Chavez-DeRemer on March 10, 2025 to be Secretary of the Department of Labor, potentially complicating the insights industry’s ability to provide incentives to research subjects who participate in market research studies.