Articles

The company helps its clients with five basics: who to target, what to build, how to price, how the brand is doing, and where to grow next.

This innovative research company is reengineering how insights are gathered by engaging people in intelligent, adaptive dialogue.

The Insights Association responded to President Donald Trump’s call for “a new and highly accurate census” by urging the White House to fully fund the 2030 Census.

Oklahoma S.B. 626 amended the state’s Security Breach Notification Act and requires the prompt disclosure of data breaches to affected individuals.

As we approach the back-to-school period, we wanted to hear about the insight, marketing, and research lessons global leaders have learned from the first part of this year. Here's what they said...

Connecting the dots across markets or segments can’t happen in isolation. It needs active involvement from the people who know their business best: the clients.

At a summit coinciding with the release of the White House’s new action plan for artificial intelligence (AI) on July 23, 2025, U.S. President Donald Trump made waves with a comment on an issue mostly ignored in that plan -- intellectual property (IP) -- and insights industry experts are responding.

Amidst all the advocacy wildfires for the insights industry, the Insights Association found significant wins on federal tax reporting thresholds, and support for professional insights education. Other legal, regulatory and legislative developments in July included heightened enforcement of data privacy and security rules, evolving policies on artificial intelligence, developments in health care, new state laws on non-compete agreements, challenges to the classification of research subjects as in...

A recent policy event in Washington, DC featured top policymakers discussing a wide variety of public policy and political concerns; healthcare issues featured prominently.

As part of a newly-announced trade deal between the U.S. and Indonesia, the White House stressed the agreement would "unlock major breakthroughs for America’s... digital sectors."