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Articles

Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Delay Reorganization of Federal Statistical Agencies Until After the 2020 Census

The White House's recent proposal to reorganize the federal government included a provision of intense interest to the marketing research and data analytics industry: the consolidation of the biggest federal statistical agencies. However, the Insights Association today urged the Trump Administration and Congress to delay any consolidation plans until after the 2020 Census.
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The Insights Association and AAPOR File FCC Petition Seeking Legal Differentiation for Marketing and Research

The Insights Association and AAPOR File FCC Petition Seeking Legal Differentiation for Marketing and Research

Seeking to clarify the regulatory distinction between the intent to market and sell to individuals and the dissimilar intent to understand market needs, the Insights Association and AAPOR have filed a petition with the FCC to secure "greater clarity" that will be "critical to restoring a measure of sanity to TCPA litigation."
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