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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Fighting for You: April 2022 Legislative and Regulatory Update

Fighting for You: April 2022 Legislative and Regulatory Update

Since our last Fighting for You, the Insights Association has been charging full-steam into debates over consumer privacy and data security at the state, federal and trans-national levels; opposing a new project at the Census Bureau that would compete directly against the insights industry; scrutinizing Congressional legislation and possible Securities and Exchange Commission regulation that could treat research subjects like employees, instead of independent contractors; and advocating against ...
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Census Bureau Plan to Launch an Online Panel Duplicative of Private Sector Insights Providers

Census Bureau Plan to Launch an Online Panel Duplicative of Private Sector Insights Providers

The Insights Association contended that a Census Bureau plan "to develop a probability-based research panel would be duplicative, at best; numerous private sector insights companies and organizations already provide well-established high-quality probability-based panels. The Bureau’s plan is also anti-competitive, given these existing panels and the Bureau’s intent to fund an additional insights firm to build one."
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Labor Market Competition and Non-Compete Agreements

Labor Market Competition and Non-Compete Agreements

In response to a recent Federal Trade Commission (FTC) workshop, the Insights Association (IA) urged the agency to curtail “the use of noncompete agreements in employment contracts for all but the most senior employees, unless the employees receive compensation or severance commensurate with the time frame the employees are restricted,” but to also avoid impeding “the use of nondisclosure agreements or non-solicitation agreements.”
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New Study Shows Overwhelming Bipartisan Support for U.S. Federal Privacy Legislation

New Study Shows Overwhelming Bipartisan Support for U.S. Federal Privacy Legislation

A recent study conducted by Insights Association member companies Research Narrative and InnovateMR, on behalf of Privacy for America, reveals that nearly all Americans surveyed (92 percent) believe it is important for Congress to pass new legislation to protect consumers’ personal data, and a majority (62 percent) favor federal regulation over individual state regulations. Four out of five voters (81%) support a national standard that outright prohibits harmful ways of collecting, using and sh...
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