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Articles

Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Call Monitoring and Recording Notification: Best Practices for Survey, Opinion and Marketing Research

Supervisory monitoring is an essential part of the research process. In order to ensure the proper execution and conduct of interviews, a certain percentage of interviews in all studies are subject to validation and quality control. Researchers also monitor and record for training purposes and to determine that both interviewers and respondents understand the questions being asked.
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Caller Identification: Best Practices for Survey, Opinion and Marketing Researchers

Although existing regulations on caller identification (caller ID) at the state and federal level apply primarily to telemarketers, or to intent involving fraud or other criminal activity, policymakers are considering legislation prohibiting various deceptive caller ID practices and there are existing state laws that prohibit the intent to falsify or misrepresent caller ID information. This could impact researchers that intentionally block or alter their caller identification information.
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Independent Contractor Tests: A State-by-State Assessment

Worker classification is one of the more pressing issues facing survey, opinion and marketing researchers today.  Misclassification of respondents, moderators, and interviewers may subject researchers to lawsuits, investigations, audits, complaints, and economic liabilities including payment of back taxes and fines, providing unemployment, employee benefits, and worker’s compensation. Therefore, it is imperative that research professionals know and understand state law defining independent cont...
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