Articles

As we begin a new year, let’s take a quick look back at the insights industry’s successes and challenges covered by the Insights Association in December 2022, including: wins and losses on taxes specifically targeting insights; wins and losses on state privacy bills; last-minute preparations for new state privacy laws; bringing transparency to the Census Bureau’s attempts to compete with our industry; and state and federal legislation impacting our ability to treat research subjects as indepe...

A step-by-step guide to logging into and using the Insights Association members-only community Discussion Boards.

An omnibus Fiscal Year 2023 (FY23) appropriations bill was introduced early on December 20, 2022, including language demanding transparency on the Census Bureau's Ask U.S. Panel project, as requested by the leading nonprofit association for the insights industry. (It became law shortly thereafter)

Since the plight of the pandemic, customer goals have shifted, and their needs are more complex and multi-dimensional. As a result, consumers have different expectations of brands today.

In an attempt to predict what 2023 has in store for us, Crispin Beale sat down with two dozen innovators and leaders in the insights profession, from all around the world.

The Olinger Group identifies luxury travel trends among household income levels and across industries in time for the holiday travel season.

As Congress nears completion of an omnibus bill to fund the federal government for Fiscal Year 2023 (FY23), the Insights Association is reminding Appropriations Committee leaders of the need for transparency on the Census Bureau's Ask U.S. Panel project.

Rather than pitch a sales prospect on everything you have to sell, work with them to understand their needs, their challenges, and their goals. Here's some help to get you in the right mindset...

With American Thanksgiving now in the rearview mirror, let’s look back at the biggest challenges the insights industry tangled with this month, including new privacy rules in California and at the Federal Trade Commission (FTC); some wins, losses and new laws in California; and new federal labor rules that could treat research subjects receiving incentives as if they are employees of research companies.

The leading trade association for the insights industry shared in its final thoughts with California’s regulator on rules implementing the California Privacy Rights Act (CPRA), particularly noting that it does not believe that the drafters of the law intended to restrict audience measurement and expressing concerns about the quick turnaround between the rules' completion and their enforcement.