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Articles

Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Fighting for You: November 2022 Legislative and Regulatory Update

Fighting for You: November 2022 Legislative and Regulatory Update

With American Thanksgiving now in the rearview mirror, let’s look back at the biggest challenges the insights industry tangled with this month, including new privacy rules in California and at the Federal Trade Commission (FTC); some wins, losses and new laws in California; and new federal labor rules that could treat research subjects receiving incentives as if they are employees of research companies.
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CPRA Regulations Nearly Complete as Insights Association Makes Final Recommendations

CPRA Regulations Nearly Complete as Insights Association Makes Final Recommendations

The leading trade association for the insights industry shared in its final thoughts with California’s regulator on rules implementing the California Privacy Rights Act (CPRA), particularly noting that it does not believe that the drafters of the law intended to restrict audience measurement and expressing concerns about the quick turnaround between the rules' completion and their enforcement.
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Removing the Stuffing from Research

Removing the Stuffing from Research

One of the mainstays at the Thanksgiving table is always stuffing. And whilst it's a delicious component of the family meal, you can have too much of it…likewise, “stuffing” can drain the efficacy and efficiency from market research.
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