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House Budget Reconciliation Bill Passed with Provision Empowering Insights Professionals

Howard Fienberg 5/22/2025

Government Affairs

Budget reconciliation legislation, which included a provision sought by the Insights Association to empower the insights industry’s workforce with more training, has passed the U.S. House of Representatives.
Insights Association Urges Reform of Federal Government Research Policy

Howard Fienberg 5/12/2025

Government Affairs

Noting that the U.S. government’s current approach “to survey, opinion and market research, unchanged since 2006, wastes taxpayer resources and hurts the private sector,” the leading nonprofit trade association for the insights industry called for the urgent modernization of federal research policy.
Giving a Voice to the Unheard: Capturing Hard-to-Reach Audiences in Healthcare

Administrator 5/5/2025

By implementing innovative engagement strategies, Mass General Brigham's consumer insights team has successfully gathered data from many hard-to-reach groups to inform communications, marketing, and other services.

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The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.

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Upcoming Conferences & Learning Opportunities

articles

House Budget Reconciliation Bill Passed with Provision Empowering Insights Professionals

Insights Association Urges Reform of Federal Government Research Policy

Giving a Voice to the Unheard: Capturing Hard-to-Reach Audiences in Healthcare

The Learning Channel

OUR MEMBERS

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