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We protect and create demand for the evolving industry

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The Corporate Researchers Conference (CRC) was developed for client-side insights leaders and practitioners committed to advancing the profession.

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AI for Insights: Use Cases and Lessons from Four Research Experts

Administrator 6/2/2025

This four-part Insights Association webinar series demonstrated how AI is shaping modern research practices—from personal productivity to research execution.
How Cultural Insights Humanize AI and Protect Consumer Trust

Administrator 5/29/2025

As brands rush to adopt these technologies, they face an urgent challenge: how to integrate AI without undermining the trust they’ve worked so hard to build.
Fighting for You: May 2025 Legislative and Regulatory Update

Howard Fienberg 5/29/2025

Government Affairs

Legislative and regulatory issues facing the insights industry are blooming all over, including: a new FTC commissioner; proposed reform of the federal government research process; U.S. House-passed legislation to empower insights professionals with more training, while also prohibiting state AI reg...

The Learning Channel

Unlock the Power of Data Storytelling and Transform Your Data into Actionable Insights

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The Framework that will help you produce your own Business Impact of Insights Report

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Demonstrate how generative AI can be effectively deployed in all stages of the research process

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The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.

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Insights Association

Upcoming Conferences & Learning Opportunities

articles

AI for Insights: Use Cases and Lessons from Four Research Experts

How Cultural Insights Humanize AI and Protect Consumer Trust

Fighting for You: May 2025 Legislative and Regulatory Update

The Learning Channel

OUR MEMBERS

Our Members

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The US Insights & Analytics Trade Association