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IA's Code In Action: Synthetic Participants in Market Research

Administrator 9/16/2024

This series brings the Insights Association's Code of Standards to life – highlighting areas where it can and should be applied in various aspects of performing market research properly and ethically.
Ad Research Tax in Nebraska Defeated Again

Howard Fienberg 9/5/2024

Government Affairs

A provision that would have taxed advertising, explicitly including ad measurement and effectiveness research, was stripped out of the Governor’s big tax bill, Nebraska L.B. 1.
Fighting for You: August 2024 Legislative and Regulatory Update

Howard Fienberg 8/29/2024

Government Affairs

Summer may be winding down, but public policy disputes impacting the insights industry continued apace in August, including: new state privacy laws; new laws and guidance on artificial intelligence; and a key court decision on non-compete agreements in employment contracts. The Insights Association ...

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The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.

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Upcoming Conferences & Learning Opportunities

articles

IA's Code In Action: Synthetic Participants in Market Research

Ad Research Tax in Nebraska Defeated Again

Fighting for You: August 2024 Legislative and Regulatory Update

The Learning Channel

OUR MEMBERS

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