We are dedicated to standards, ethics, and best practices

We offer educational resources at your fingertips

We are fighting for our members across the U.S.

We protect and create demand for the evolving industry

Upcoming Conferences & Learning Opportunities

The Corporate Researchers Conference (CRC) was developed for client-side insights leaders and practitioners committed to advancing the profession.

Register

articles

Fighting for You: September 2024 Legislative and Regulatory Update

Howard Fienberg 9/26/2024

Government Affairs

Cool winds are blowing through DC and the state capitols, but the action in September remained hot on multiple policy fronts of interest to the insights industry. The Insights Association helped to snag wins against a tax on advertising research and a requirement for opt out preference signals, whil...
4 Ways to Upgrade Your Research M.O.

Administrator 9/26/2024

Isn’t it time we evolved the research space to fit with how consumers communicate with one another today?
IA's Code In Action: How 4 Key Duty of Care Principles Support a Positive Participant Experience

Administrator 9/23/2024

This series brings the Insights Association's Code of Standards to life – highlighting areas where it can and should be applied in various aspects of performing market research properly and ethically.

The Learning Channel

Unlock the Power of Data Storytelling and Transform Your Data into Actionable Insights

Enroll Now

The Framework that will help you produce your own Business Impact of Insights Report

Enroll Now

Demonstrate how generative AI can be effectively deployed in all stages of the research process

Enroll Now

OUR MEMBERS

View all members

The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.

Join Now

Insights Association

Upcoming Conferences & Learning Opportunities

articles

Fighting for You: September 2024 Legislative and Regulatory Update

4 Ways to Upgrade Your Research M.O.

IA's Code In Action: How 4 Key Duty of Care Principles Support a Positive Participant Experience

The Learning Channel

OUR MEMBERS

Our Members

**Join the community of Insights & Analytics Professionals**

The US Insights & Analytics Trade Association