Vista Grande announced the acquisition of the Ameritest Creative Testing System from Dynata. The transaction reflects a strategic expansion for Vista Grande—adding Ameritest’s creative testing product to Vista Grande’s innovative consumer and shopper insights capabilities.
Ameritest is globally recognized for revealing how advertising builds brand memories and shapes consumer decision-making. For more than 30 years, its proprietary methodologies—including Picture Sorts, Copy Sorts, Flash Tests, and Memory Maps—have set the gold standard for creative effectiveness, enabling brands to see precisely how their advertising performs inside the consumer’s mind. Ameritest has been honored eight times with the ARF’s David Ogilvy Award for Excellence in Advertising Research, including in 2025.
“At Vista Grande, Ameritest will be supported by deep domain expertise, strategic investment, and a shared belief that creative quality is the single most powerful driver of advertising performance,” said Russ Onish, CEO of Vista Grande.
Onish continues, “By combining Ameritest’s best-in-class creative diagnostics with Vista Grande’s deep expertise in consumer choice perception, our clients will understand which campaigns will succeed, why they work, and how they influence purchase decisions across today’s complex ecosystem, including brand campaigns, digital media, Retail Media Networks, and critical shopper moments.”
“The transition of Ameritest to Vista Grande ensures that this specialized creative diagnostics product thrives under a consultative research agency," said Deirdre Thomas, Chief Product Officer at Dynata. “We are confident that Ameritest will thrive and provide continuity for its many long-time clients as part of Vista Grande." Ameritest will continue to be powered by Dynata respondents, ensuring the highest levels of respondent accuracy and reliability.
Ameritest will continue to be led by its seasoned creative research experts, preserving its methodological rigor while benefiting from increased focus, investment, and resources to accelerate product innovation, expand applications, and scale its impact globally over time.