Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) is excited to welcome Brigette Lytle as Senior Vice President - Client Services.
With over 20 years in consumer insights, Lytle worked across disciplines and industries to advise companies on brand and creative strategy. She will be leading the Phoenix Communicus client service team for various key accounts, utilizing her experience and expertise in how advertising works to build brands, she will also provide thought leadership across brands and throughout Communicus.
“I am incredibly excited to join the Phoenix family and continue the amazing work they are doing on campaign assessment and strategy,” said Lytle.
Before Phoenix, Lytle spent close to 6 years at MetrixLab, working closely with Fortune 500 companies on strategy across multiple areas such as packaging & production innovation and brand & advertising development and assessment. Before that, she worked closely with client teams to provide research support and solutions at Starcom Worldwide.
"We are thrilled to have Brigette's passion, expertise, and leadership,” says Kacy Doster, Managing Director, Communicus. “Her breadth of knowledge will add immense value to our clients and our team."
Lytle holds a Bachelor’s of Arts degree in Marketing from DePaul University.