CIRQ, an accredited International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that Norwalk, CT-based Toluna USA, Inc. has been certified to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and data analytics.
ISO 20252:2019 establishes globally recognized terms, definitions, and service requirements for project management in research organizations. Processes outlined in ISO 20252:2019 are designed to produce transparent, consistent, well-documented, and error-free methods of conducting and managing research projects.
This is a three-year certification for Toluna USA.
“Robust process is the foundation of trustworthy insight. By certifying Toluna USA to ISO 20252:2019, CIRQ has validated that our project lifecycle – governance, documentation, controls, and continual improvement – meets globally recognized requirements,” said Frédéric Charles Petit, Founder & CEO. “Clients can be confident every engagement is executed with the same rigor, transparency, and traceability.”
About Toluna USA, Inc.
Toluna USA is part of Toluna, a global research and insights leader that enables businesses to make smarter, data-driven decisions faster. For 25 years, the company has partnered with the world’s leading brands, delivering transformative impact through an advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-wide team of leading research experts. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights.
About CIRQ
A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252, ISO 27001, and ISO 27701. A non-profit entity, CIRQ is committed to providing timely, thorough, and impartial assessments of its customers' research process management or information security management systems regarding certification to corresponding standards. CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services and is fully accredited by ANSI’s National Accreditation Board. To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and submits to annual moderation by external authorities on ISO certification bodies.