C5i has fully acquired Analytic Edge, a premier provider of AI-based Marketing Analytics solutions.

The acquisition strongly supplements C5i’s capabilities in driving integrated, always-on marketing analytics, insights, and optimization, the company said. It will also help drive more impact for clients through analytics & AI solutions across the end-to-end business value chain, including marketing, customer, omnichannel, and supply chain.

Analytic Edge (AE) is a leading specialist in AI and technology-enabled analytics solutions for marketing and sales effectiveness. With headquarters based in Singapore and offices in India, U.S., Europe, Japan, and Brazil, the company boasts an impressive stable of global clients, including 4 of the top 15 Consumer Packaged Goods companies in the world and leading global social media platforms.

According to C5i, AE is a great strategic fit in terms of solution offerings, business approach, and company values. The company’s products and competencies in always-on Marketing Mix Modelling, AI-powered Test and Learn, and Pricing and Promotion Analytics perfectly complement C5i’s Marketing, Digital, and Customer Analytics capabilities. The end-to-end capabilities will help clients enhance marketing budget allocation discipline and improve overall decision-making in driving higher returns on their marketing mix spends. Analytic Edge combines the powerful capabilities of its Qube platform with consulting and services to provide best-in-class marketing optimization solutions – an approach that aligns closely with C5i’s philosophy/approach of driving business impact through a combination of human expertise and AI.

There also is a deep cultural fit with Analytic Edge in core values of customer obsession, innovation, trust, empowerment, and collaboration. The company stated: This is the basis of any successful endeavor, and we greatly look forward to delivering new and increasing value to our clients through it.

To learn more about Analytic Edge, visit www.analytic-edge.com.