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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

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Fighting for You: August 2025 Legislative and Regulatory Update

Fighting for You: August 2025 Legislative and Regulatory Update

As summer wound down, the legal, legislative and regulatory issues facing the insights industry continued to wind up, with a ton of new privacy laws, regulations and court cases across the U.S., new laws and legal challenges for artificial intelligence in the insights context, President Trump calling out the decennial census, and more rules and compliance guidance for accessibility online. Let's dive in...
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Fighting for You: December 2024 Legislative and Regulatory Update

Fighting for You: December 2024 Legislative and Regulatory Update

While northerly climes were frosting over at the tail end of 2024, the Insights Association took a sharp look at the prior year in tax policy, privacy and artificial intelligence, while scoping out President Trump’s new Administration. We also covered an array of privacy, data security, telephone and other legislation and regulatory moves impacting the insights industry in December.
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Fighting for You: September 2024 Legislative and Regulatory Update

Fighting for You: September 2024 Legislative and Regulatory Update

Cool winds are blowing through DC and the state capitols, but the action in September remained hot on multiple policy fronts of interest to the insights industry. The Insights Association helped to snag wins against a tax on advertising research and a requirement for opt out preference signals, while also delving into pending legislation and new state and federal laws in data privacy, advancing legislation on artificial intelligence, new guidance for insights professionals using synthetic resear...
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Fighting for You: June 2024 Legislative and Regulatory Update

Fighting for You: June 2024 Legislative and Regulatory Update

The heat was rising on legislative, regulatory and compliance issues for the insights industry in June, as the Insights Association focused on: federal privacy legislation; pending compliance hurdles as new state and federal laws took effect; a new AI law in Colorado; and a federal bill that would require tax withholding for research subjects receiving participant incentives.
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Fighting for You: April 2022 Legislative and Regulatory Update

Fighting for You: April 2022 Legislative and Regulatory Update

Since our last Fighting for You, the Insights Association has been charging full-steam into debates over consumer privacy and data security at the state, federal and trans-national levels; opposing a new project at the Census Bureau that would compete directly against the insights industry; scrutinizing Congressional legislation and possible Securities and Exchange Commission regulation that could treat research subjects like employees, instead of independent contractors; and advocating against ...
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