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Senate Confirms New Commerce Secretary Howard Lutnick

Howard Fienberg 2/19/2025

Government Affairs

The Insights Association, the leading nonprofit association representing the market research and analytics industry, released a statement following the confirmation of Howard Lutnick as Secretary of Commerce in the second Trump Administration, focused on his new role in census policy and trans-Atlan...
Congress Urges Restoration of Federal Data Access

Howard Fienberg 2/19/2025

Government Affairs

Congress is pressing the White House “to immediately restore public access to federal datasets and data-driven tools,” including Census Bureau data, as requested by the Insights Association and other allied groups.
How and Why Research Must be Separate from Marketing

Melanie Courtright 2/18/2025

Government Affairs

Market research is not a promotional activity or a sales opportunity. While research and marketing intersect at times, they are different disciplines, have different underlying purposes, and raise different ethical and legal concerns. Thus, market research and marketing are subject to different regu...

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The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.

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articles

Senate Confirms New Commerce Secretary Howard Lutnick

Congress Urges Restoration of Federal Data Access

How and Why Research Must be Separate from Marketing

The Learning Channel

OUR MEMBERS

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