How and Why Research Must be Separate from Marketing Melanie Courtright Government Affairs 2/18/2025 4:19:00 PM Market research is not a promotional activity or a sales opportunity. While research and marketing intersect at times, they are different disciplines, have different underlying purposes, and raise different ethical and legal concerns. Thus, market research and marketing are subject to different regulations. While research and marketing are mutually beneficial, companies and organizations should maintain separate research and marketing functions for both to be successful. Read More