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The leading nonprofit trade association for the insights industry delivered testimony today at the House Appropriations Committee about the U.S. Census Bureau’s “Ask U.S. Panel” project and the legislative solutions the association has sought to bring transparency to the wasteful project.

The Insights Association (IA) continues to raise concerns about the Census Bureau's Ask U.S. Panel project, which would subsidize a private entity to develop a probability-based online research panel instead of purchasing the service from existing providers that already offer the service on the open market.

Research Business Daily Report (RBDR) explored the growing controversy over the Census Bureau’s attempt to launch their own probability-based online panel to compete with the insights industry, and spoke with the Insights Association to learn more.

The Insights Association contended that a Census Bureau plan "to develop a probability-based research panel would be duplicative, at best; numerous private sector insights companies and organizations already provide well-established high-quality probability-based panels. The Bureau’s plan is also anti-competitive, given these existing panels and the Bureau’s intent to fund an additional insights firm to build one."