How and Why Research Must be Separate from Marketing Melanie Courtright Government Affairs 2/18/2025 4:19:00 PM Market research is not a promotional activity or a sales opportunity. While research and marketing intersect at times, they are different disciplines, have different underlying purposes, and raise different ethical and legal concerns. Thus, market research and marketing are subject to different regulations. While research and marketing are mutually beneficial, companies and organizations should maintain separate research and marketing functions for both to be successful. Read More
iconectiv Confirms That Number Portability Database is Not Just for Telemarketers Howard Fienberg Government Affairs 1/16/2018 4:59:00 PM Companies who need to access the national number portability database include marketing research companies. Read More
Number Portability Database is for Researchers, Not Just Telemarketers Howard Fienberg Government Affairs 10/4/2017 4:55:00 PM Are all people who need to access the national number portability database "telemarketers?" Read More
FTC Advisory Opinion on Survey Researcher Access to Do Not Call Registry Author Government Affairs 7/22/2004 3:53:00 PM "In your letter, you ask various questions concerning access to the National Do Not Call Registry by members of the market or opinion research industry." Read More