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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by tag: incentivesReturn
New U.S. Health Care Law Contains Huge Victory for Marketing Research

New U.S. Health Care Law Contains Huge Victory for Marketing Research

The new U.S. healthcare law signed by President Obama today includes the Physician Payments Sunshine Act – and an important win for the survey and opinion research profession. Thanks to lobbying by the Marketing Research Association (MRA) and targeted outreach by MRA grassroots volunteers, the Sunshine Act excludes incentive payments for doctors who participate in marketing research projects.
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Marketing Research Association Victory in Massachusetts

Marketing Research Association Victory in Massachusetts

Today, the Marketing Research Association (MRA) announces victory in its lobbying and grassroots actions to protect research with health care practitioners in Massachusetts. The Massachusetts Department of Health has issued official guidance exempting market research incentives from the application of the state’s new Marketing Code of Conduct for pharmaceutical and medical device manufacturers.
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