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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by tag: TelephoneReturn
The Insights Association and AAPOR File FCC Petition Seeking Legal Differentiation for Marketing and Research

The Insights Association and AAPOR File FCC Petition Seeking Legal Differentiation for Marketing and Research

Seeking to clarify the regulatory distinction between the intent to market and sell to individuals and the dissimilar intent to understand market needs, the Insights Association and AAPOR have filed a petition with the FCC to secure "greater clarity" that will be "critical to restoring a measure of sanity to TCPA litigation."
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New U.S. Restrictions on Telephone Research Prompt Risk Management Debate: Do the new TCPA rules mean you should junk your autodialer?

New U.S. Restrictions on Telephone Research Prompt Risk Management Debate: Do the new TCPA rules mean you should junk your autodialer?

New rules for telephone research from the Federal Communications Commission (FCC) have dramatically raised the liability risks for telephone survey, opinion and marketing research in the U.S., causing some research companies to go so far in response as to discard most of their dialing equipment. The FCC approved new rules for the Telephone Consumer Protection Act (TCPA) in a Declaratory Ruling and Order on June 18, and released them to the public on July 10 — when the rules immediately went int...
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Call Monitoring and Recording Notification: Best Practices for Survey, Opinion and Marketing Research

Supervisory monitoring is an essential part of the research process. In order to ensure the proper execution and conduct of interviews, a certain percentage of interviews in all studies are subject to validation and quality control. Researchers also monitor and record for training purposes and to determine that both interviewers and respondents understand the questions being asked.
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Caller Identification: Best Practices for Survey, Opinion and Marketing Researchers

Although existing regulations on caller identification (caller ID) at the state and federal level apply primarily to telemarketers, or to intent involving fraud or other criminal activity, policymakers are considering legislation prohibiting various deceptive caller ID practices and there are existing state laws that prohibit the intent to falsify or misrepresent caller ID information. This could impact researchers that intentionally block or alter their caller identification information.
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