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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by tag: CensusReturn
Census Bureau Plan to Launch an Online Panel Duplicative of Private Sector Insights Providers

Census Bureau Plan to Launch an Online Panel Duplicative of Private Sector Insights Providers

The Insights Association contended that a Census Bureau plan "to develop a probability-based research panel would be duplicative, at best; numerous private sector insights companies and organizations already provide well-established high-quality probability-based panels. The Bureau’s plan is also anti-competitive, given these existing panels and the Bureau’s intent to fund an additional insights firm to build one."
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Delay Reorganization of Federal Statistical Agencies Until After the 2020 Census

The White House's recent proposal to reorganize the federal government included a provision of intense interest to the marketing research and data analytics industry: the consolidation of the biggest federal statistical agencies. However, the Insights Association today urged the Trump Administration and Congress to delay any consolidation plans until after the 2020 Census.
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The House of Representatives killed the American Community Survey (ACS)?

Going into the House of Representatives floor debate on Census funding this week, MRA and our coalition partners in the Census Project knew we were in for trouble -- but not this much trouble. The House voted to shift some of the Census funding in the Commerce Justice State (CJS) Appropriations bill for Fiscal Year 2013 to other programs -- then voted to neuter, and ultimately kill, the American Community Survey (ACS).We were already concerned that the proposed funding for the Census in thi...
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