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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by tag: CensusReturn
Fighting for You: August 2022 Legislative and Regulatory Update

Fighting for You: August 2022 Legislative and Regulatory Update

The Insights Association has worked throughout July and August to improve a comprehensive federal privacy bill that passed out of committee in the U.S. House, counter a harmful bill in Delaware, and urge changes to California’s pending state privacy regulations. Also, IA’s campaign for transparency in the Census Bureau’s Ask U.S. Panel project, which would compete against the insights industry, has spurred Congressional action.
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Senate Appropriators Demand Census Bureau Transparency on Ask U.S. Panel

Senate Appropriators Demand Census Bureau Transparency on Ask U.S. Panel

The Senate Appropriations Committee will require a detailed report from the U.S. Census Bureau about the Ask U.S. Panel, which the Insights Association has warned "could waste millions of taxpayer dollars in a vain attempt to compete with existing online research panel providers, instead of simply purchasing those services on the open market for a fraction of the cost.”
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Fighting for You: June 2022 Legislative and Regulatory Update

Fighting for You: June 2022 Legislative and Regulatory Update

To our pleasant surprise, Congress has actually been cutting compromises on federal privacy legislation, as the Insights Association has been seeking, so that has been a big focus this month, along with other privacy and data security concerns. Also on this month’s docket have been rules to treat a research subject as an independent contractor, the use of employee non-compete agreements, funding for the U.S. Census, and the regulation of alcohol market research.
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IA Supports Census Bureau Funding Increase for FY23

IA Supports Census Bureau Funding Increase for FY23

As the Congressional appropriations process slowly moves forward for Fiscal Year 2023 (FY23), the Insights Association is supporting a significant increase in funding for the decennial census and the American Community Survey (ACS). Quality data from these constitutionally-mandated programs are essential to the function of the insights industry.
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Fighting for You: April 2022 Legislative and Regulatory Update

Fighting for You: April 2022 Legislative and Regulatory Update

Since our last Fighting for You, the Insights Association has been charging full-steam into debates over consumer privacy and data security at the state, federal and trans-national levels; opposing a new project at the Census Bureau that would compete directly against the insights industry; scrutinizing Congressional legislation and possible Securities and Exchange Commission regulation that could treat research subjects like employees, instead of independent contractors; and advocating against ...
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