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The Insights Association joined a coalition letter urging Congress to provide $2 billion for the Census Bureau in Fiscal Year 2026 (FY26).

In comments to the House Energy & Commerce Committee, the Insights Association (IA) recommended “a comprehensive federal consumer data privacy law that will respect and protect consumers, facilitate compliance in the private sector, preempt the patchwork of conflicting state laws, centralize enforcement at the Federal Trade Commission (FTC) and state Attorneys General (AGs), and continue to allow for the informed decision-making provided by insights services.”

March blew in like a lion for the insights industry, but it shows no signs of leaving like a lamb, as the Insights Association grappled with lots of advocacy issues, including: complicated new prohibitions on data sharing with certain foreign countries (and companies controlled by them); a new FTC nominee; worrisome tax bills in Maryland; a California bill to restrict artificial intelligence in interactions with research subjects; a new U.S. Labor Secretary potentially hostile to treating resear...

The U.S. Senate approved the nomination of former Congresswoman Lori Chavez-DeRemer on March 10, 2025 to be Secretary of the Department of Labor, potentially complicating the insights industry’s ability to provide incentives to research subjects who participate in market research studies.

February may be a shorter month on the calendar, but there was no shortage of advocacy work for the insights industry with new Trump Administration leadership, federal privacy legislation, more taxes in New Jersey and Washington state, disappearing census data, a new legislative threat to the ACS, AI regulation in Virginia and New York, federal reporting requirements for small businesses, and more.

The Insights Association, the leading nonprofit association representing the market research and analytics industry, released a statement following the confirmation of Howard Lutnick as Secretary of Commerce in the second Trump Administration, focused on his new role in census policy and trans-Atlantic consumer data sharing.

Congress is pressing the White House “to immediately restore public access to federal datasets and data-driven tools,” including Census Bureau data, as requested by the Insights Association and other allied groups.

Market research is not a promotional activity or a sales opportunity. While research and marketing intersect at times, they are different disciplines, have different underlying purposes, and raise different ethical and legal concerns. Thus, market research and marketing are subject to different regulations. While research and marketing are mutually beneficial, companies and organizations should maintain separate research and marketing functions for both to be successful.

The Insights Association, the leading nonprofit association representing the market research and analytics industry, joined a letter to Congressional leaders today opposing recent removals of federal data from government websites, including the U.S. Census Bureau, and urging that public data access be restored.

The Insights Association, the leading nonprofit organization representing the market research and analytics industry, issued a statement welcoming the U.S. Senate confirmation of Russ Vought to be director of the Office of Management and Budget (OMB).